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Image of Faith Storey
Faith Storey, SaaS Marketer
Tuesday
April 16, 2024
Email usage statistics for 2024, the power of interactive demos for conversions, how scroll depth works for SEO, and more.
Email usage statistics: Latest reports and data for 2024
EmailToolTester
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Email marketing
The use of email has grown rapidly over the last few decades, with an email address being an essential tool in both our personal and professional lives. But just how much has the use of email changed,...
Do interactive demos work?
HockeyStack
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Sales
Interactive demos are still relatively new and haven’t been widely adopted yet. For me, it’s a no-brainer; openly showing your product and letting website visitors interact with it can/should signific...
How we assessed our growth marketing bets at Clay
Clay
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Growth
Clay is a company undergoing one of those rare moments that startup teams dream of: we’ve 10x’d YoY and have tens of thousands of users, thousands of paying customers including established companies l...
Scroll depth: Why it matters, how to improve it & tools to use
Positional
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SEO
As marketers, we’re used to tracking metrics like bounce rate, time on page, and engagement rate. But a not-as-well-known metric, scroll depth, has become one of my favorites to track. Scroll depth is...
X incentivizes brands to sign up to verified for organizations
Social Media Today
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News
Not sure that this is a great sign for the viability of X’s subscription revenue plan. This week, X (formerly Twitter) launched a new offer for brands that are willing to pay to get a gold checkmark i...