Product marketing

Defining product-led growth is somewhat tricky. The concept has changed so much over the years - the term was used only in a B2B context at first! Still, we can isolate some common talking points: In ...

New and dynamic digital and social mediums are changing the way we market new products. These choices, while having amazing benefits, can prove to be counterproductive when not leveraged properly. Bra...

Jobs to Be Done (JTBD) is a product innovation framework that I come back to over and over. I’ve led JTBD workshops probably 100 times by now, and I know it’s impactful because inevitably I hear produ...

According to research by PricewaterhouseCoopers[1], one in three customers said they’d leave a brand after only one poor experience. Understanding what customers want is the key to brand differentiati...

We touch technology every day — from the ride-share service we call to get to work, to the credit card we swipe to purchase food, to the fitness app we use for our favorite workout. But rarely do we p...