Product marketing
Are you a vitamin, a painkiller… or a drug?
Sarah Tavel
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It’s become commonplace to describe products as either painkillers (“need to have”) or vitamins (“nice to have”). Painkillers are products that address existing needs/pain points. Companies selling pa...
How to avoid common case study mistakes
Case Study Buddy
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A quick survey of customer case studies that exist in the wild reveals that not all of them are created equal. Many of them don’t do justice to what was (undoubtedly) an amazing client success story. ...
10 best product marketing blogs you need to read in 2022
Marketer Milk
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Product marketers are some of the most important individuals within a marketing organization. Often, they can be the first marketing hire at many companies. If you’re think about getting into marketin...
The three pillars of product decision making
Ravi Mehta
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On June 24th, I participated in the #FirstPrinciples speaker series organized by Gojek. Below are my slides and notes from the talk. I discussed what I’ve learned about making great products. Making g...
Product positioning and the product marketing partnership
Casey Winters
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When you actually launch new products to customers (which many teams don’t do), product managers and designers that have focused on scaling issues and optimization have to flex a new type of cross-fun...