Throughout my marketing career, I’ve had the opportunity to work with many different SaaS companies. From leading SEO at Webflow and experiencing a small startup turn into a multi-billion dollar company to consulting with several SaaS companies and helping them drive more conversions to their websites from organic search, I’ve seen it all.

When I look into every SaaS company's conversion data, I see that the best SaaS pricing pages are usally the top-converting pages on their website.

I mean, it makes sense.

Before people decide to use a product, they’ll check how much it costs.

So because this is such an important step in a customer’s buying journey, you need to pay close attention to how to design your landing page.

And by design, I don’t just mean how the page looks. I mean your pricing model, copywriting, and supporting resources that address a potential customer’s questions or concerns.

In this article, I’ve personally gone through 20 of my favorite SaaS pricing page examples. We’ll look at what makes these pages great (and what some of them can improve on) so you can walk away from this article knowing how to maximize conversions on your pricing page.

Before we dive straight into the list, I want to go over some important details about pricing pages.

Why have a pricing page?

Having a pricing page that is clear and easy to understand on your SaaS website is key to driving conversions and getting website visitors to turn into paying customers.

Some SaaS companies, especially those that lean more on the enterprise side, like to gatekeep their pricing. But This may not always be the best pricing strategy.

As I mentioned at the beginning of this article, pricing pages generally tend to be the highest converting page on a SaaS website. This means that the pricing page is usually the last page on your website someone visits before they decide to become a user of your SaaS product.

So if there’s any time you can catch someone's attention to convince them to become a customer, it’s on your pricing page.

I mention this in my article about SaaS content marketing, but customers go through a buyer’s journey. And when they get to the “bottom of the funnel” they are in a most aware state. This is the state just before someone decides to use your product or go with a competitor in your industry.

Keywords like “[your brand name] pricing” are what people search in Google when they’re comparing you with other alternatives, so in this most aware state that a potential customer is in where you need to make a great impression.

I also go into much greater detail on this in my content marketing course for SaaS companies.

So, let’s talk about how to make that great impression by designing a page that sets you apart from your competitors.

How do you design pricing pages?

Designing your SaaS pricing page goes beyond just how it looks. It’s all about having the perfect blend of pricing tiers that don’t overwhelm visitors, while also giving them just the right amount of information they need to sign up for your product.

Let’s go over some ways to create the best pricing page for your SaaS website.

Common SaS pricing page structure I see

As you get into the 20 examples below, you’ll notice that many of the pricing pages from well-established companies follow a similar format. And it’s not secret as to why they follow this format.

Success leaves clues, so studying the SaaS companies that have reached unicorn status can give us a general direction of how we should approach our SaaS pricing page. These companies have huge marketing teams that have consistently A/B tested their pricing pages, so chances are they figured out what works.

All we have to do is reverse-engineer it!

Okay, here is the general format I see from top SaaS companies:

1. A convincing headline, with supporting text.
2. Generally, 1-4 different pricing tiers — each with clear feature specs so users can find a plan for their specific use case.
3. A section with some sort of social proof to show other companies are existing customers and love the tool. This can be in the form of customer logos or actual testimonials — the more the better.
4. A table that compares all the pricing plans together so visitors can make the right purchasing decision.
5. If you have a freemium model, generally there’s a CTA (call to action) to sign up for free that helps break up the different sections on the page.
6. An FAQ section that addresses any questions potential customers have. (Getting in contact with your customer support team can be a great way to know what questions and answers to list in this section.)
7. A final CTA at the bottom to either sign up for a free account or get in touch with a real person on your team to answer any questions.

As you can see, there’s a lot that goes on a pricing page. But it’s actually fairly straightforward.

In a previous edition of my newsletter, I went over the seven questions every landing page should answer. While that edition was geared more toward your homepage and other general landing pages, I do believe it can help with pricing pages as well. You can check it out here if you want to give that a read.

Build trust through great design

Besides having the seven key elements listed above, your pricing page should also have a clean UI (user interface). The page should give your brand a premium and quality feel.

The examples I have listed below, especially the first few, do a great job of this.

People today expect great design, it’s not just a nice to have anymore. The bar has been raised.

Don’t be one of those SaaS websites with a clunky design that makes it look like it hasn’t been updated since 2010. Great design matters — a lot.

Just don’t go overboard with it. Make it look clean, but make it simple enough to navigate and understand.

Depending on your SaaS pricing model, you might have interactive elements like sliders or animations. You’ll also most likely have several pricing tables. So make sure these are designed in a way to delight your website visitors. (I have several of these examples below.)

Give options (but not too many)

And lastly, less is more. Don’t have too many pricing tiers or abstract design elements on your page. You could risk decision fatigue and just overall decision paralysis when you give users too many options.

There’s a great study on this concept called The Jam Experiment if you want to check it out. The conclusion of that study showed that when people are presented with too many options, they not only have a harder time deciding what option to pick but they’re also less satisfied with the decision they do end up making.

In the end, it creates a really bad user experience.

So, less is almost always better.

The only time you’d want to give many options is if you create custom solutions for enterprise customers, and you know your target audience needs a lot of information — and specific needs — before they can make a purchasing decision.

But in most cases, simplify your pricing structure if you want to create an effective SaaS pricing page.

Alright, now let’s get into the good stuff and start looking at some examples of the best SaaS pricing pages from real websites.

20 best SaaS pricing page examples you should learn from

Here are my top picks for the best SaaS pricing pages:

1. Auth0
2. Prismic
3. Vercel
4. Ghost
5. Plain
6. ElevenLabs
7. MailerLite
8. Framer
9. Webflow
10. Olvy
11. Alloy Automation
12. Notion
13. SaveDay
14. Spline
15. Command AI
16. Proof
17. Gumroad
18. Krepling
19. Zapier
20. Ahrefs

Alright, let’s look at each of these pricing pages.

1. Auth0 pricing

• Page built with: Custom React code

The first page on our list is Auth0’s pricing page. Founded in 2013, Auth0 is a B2B SaaS platform that allows businesses to create authentication and authorization features within their products.

It’s a product that sells to very technical people and also large businesses, so they have to be very clear in how they communicate their product.

Their pricing page takes a blend of many different elements, which is why I included it first on this list.

They have a slider, different pricing tiers, and even a toggle to switch between B2C or B2B — two different sets of clients they have.

As you scroll down, you’ll also see clear social proof with company logos, a feature comparison table, and a comprehensive FAQ section.

If you’re a SaaS startup that sells to multiple different ICPs, and you have a complex pricing model, Auth0’s pricing page is definitely one to check out.

2. Prismic pricing

• Page built with: Custom React code

Prismic is a headless website page builder founded in 2013. They’re a great example of a SaaS website that comes across as playful, while also maintaining a clean and professional design.

Their pricing page is one that many SaaS companies follow. They have a freemium option along with a few paid plans, and an enterprise plan.

What makes Prismic really interesting is that they initially try not to overwhelm their visitors with too many pricing options. At first glance, you see four pricing tiers, with only two of them being ones that give you a clear price.

But once you hover over their free plan, the table extends to show a few more lower-tired paid plans if you need more users.

It’s a really smart move. So if you have different pricing plans that adjust only on the number of users you have, and don’t want to overwhelm visitors with a lot of extra pricing tables, this is a great example to look at.

3. Vercel pricing

• Page built with: Vercel

Vercel is a front-end developer framework that allows programmers to build custom user interfaces and websites quickly.

I absolutely love Vercel as an example of a great SaaS website. They do so many things right outside of just their pricing page.

Vercel’s B2B SaaS marketing strategy is focused a lot on organic growth and they invest a ton into their SEO initiatives, and it shows in their website traffic:

[image of traffic]

It’s an example of a type of website that I go over in my course.

But outside of their great marketing website, their pricing page is done so incredibly well.

They have a clean design with tons of white space — making it easy on the eyes. They also have clear pricing tables, great customer case studies from huge brands, a comparison table, a CTA to trial their enterprise features, a comprehensive FAQ section, and a final call to action to schedule a demo or read up on their ROI study if you need more convincing.

Besides the Auth0 example from before, Vercel is one of (if not my) favorite pricing page examples on this list.

4. Ghost pricing

• Page built with: Custom code

Next up on our list is Ghost. Founded in 2013, Ghost is an open-source publishing platform. It’s a CMS used by a few of the clients I work with — and it’s a pretty good one too.

What I love about their pricing page is that it’s a tired model that charges you based on how much your business grows.

This incentivizes Ghost to create a great product and make sure their customers are successful. Because the more their customers grow, the more revenue Ghost makes through their pricing model.

Their page also gives you options to toggle between monthly and annual plans, so you can see the price difference. This is something most SaaS companies do.

As you move the slider, the price on each of the plans changes and you can see the clear value proposition Ghost is trying to convey.

They also have a clear comparison table for their different pricing options.

However, while this page is quite simple (and simple is good!) it is missing an FAQ section, which could help them improve their conversion rates.

Nevertheless, their slider feature is a great example to look at if you have a similar pricing model.

5. Plain pricing

• Page built with: Framer

Founded in 2020 in London, Plain is a platform created for customer support teams. The tool helps B2B companies consolidate their support channels into one platform so they can get a pulse on all the questions their customers have — from Slack messages to email support.

Plain’s pricing page is plain (no pun intended) and simple. It follows a standard SaaS pricing structure and the one thing I love about it is that they include actual customer testimonials that you can read through.

The other cool thing about Plain is that, while they have a monthly and annual payment option, the page defaults to the monthly plan first. Most SaaS companies default to the annual plan first to show that their pricing is not that expensive.

But that way of displaying the price is a bit misleading because it shows the hypothetical monthly rate if you pay upfront for the entire year. While the monthly payment plan is a more accurate representation of what the product initially costs.

So big ups to Plain for not trying to finesse their visitors through psychological marketing tactics.

6. ElevenLabs pricing

• Page built with: Custom React code

If you’ve been keeping up with the craze of AI marketing tools, you’ve probably heard of ElevenLabs. Founded in 2022, ElevenLabs is a SaaS product that has seen insane growth in such a short period of time.

Their pricing page is a bit similar to Plain’s in that it has a clean design with a good amount of white space. They also default to the monthly payment plan which is nice.

The only thing is that they have too many pricing tables which can make the decision-making process a bit hard for some visitors. Because their pricing increases based on how much you use it (credit-based) they could have done with Ghost does and used a slider.

This approach could simplify the amount of tables they have. They could also add a bit more social proof throughout the page But besides that, they have other great elements like a comparison table and an FAQ section.

Overall, while there is a bit of room for optimization, ElevenLabs does a solid job of conveying their pricing options.

7. MailerLite pricing

• Page built with: Custom code

Next up on our list is MailerLite. Founded in 2010, MailerLite is an email marketing platform for businesses. I included it on this list because it’s another great example of a slider-style pricing structure.

They’re an email marketing tool, so their pricing adjusts based on a customer’s email size. They also do a great job of making their pricing easy to understand, even though they can have a lot of different pricing SKUs based on the different features they have.

As you scroll down, they also have a comparison table, but it's hidden at first to not overwhelm the visitors — a nice touch. They also have a lot of social proof from software review websites like G2, with a comprehensive FAQ section.

8. Framer pricing

• Page built with: Framer

Founded in 2013, Framer was initially a web design tool for designers. Over the years, they become a full-blown website builder — competing against giants like WordPress, Webflow, and Squarespace.

Framer has taken a lot of inspiration from Webflow’s pricing model (which we’ll get into in the next example), which makes the pricing a bit more complex than what we’ve seen so far on this list.

They have both Site plans and Workspace plans, both of which you’ll need to host a custom domain on your website.

Because they have a complex pricing structure, ideally they should educate their website visitors. A video or more information explaining their pricing would be a great addition to their current page.

They do have a solid FAQ section, but I do think people get confused if they need both plans or what each plan actually does. I know this from my time working at Webflow.

This is a really complex pricing model that’s hard to navigate, so I don’t blame them. However, in the next example, we’ll see how Webflow approaches its page with an almost identical pricing model.

9. Webflow pricing

• Page built with: Webflow

Founded in 2012, Webflow is a visual website-building platform that takes the CMS flexibility of WordPress and combines it with the design flexibility of something like Figma or Adobe Photoshop.

I was an early employee at Webflow, so I’m going to try to not be biased here. But I love the platform. This entire website you’re currently on is built with Webflow.

But what makes Webflow interesting, or actually complex for its marketing team, is the pricing structure it has.

You have both Site plans and Workspace plans. Your workspace is where all of your website projects are. And each individual website within your workspace has its own site plan (if you want to host the website).

Site plans can pretty much be called Hosting plans and I think this would clarify a lot of the confusion around what a “Site plan” actually is.

But Webflow knows this is a complex pricing structure, so one thing I love is that their pricing page has a section to read up on the differences between each plan. And if you’re still confused, you can contact their support team to get more clarity.

This is a great example of a SaaS pricing page with a complex pricing model because they give potential customers resources to help address any confusion — outside of an already comprehensive FAQ section.

10. Olvy pricing

• Page built with: Framer

Founded in 2020, Olvy is a cloud-based feedback analytics tool. It’s essentially a tool to help businesses manage their user feedback.

Their pricing page is unique in that it’s the first one on this list that has a giant CTA to try the platform for free.

Because the pricing page tends to be the highest converting page on a SaaS website, having a huge CTA to sign up for free most likely capitalizes nicely here.

They emphasize their free plan a lot before they even get into their paid pricing tiers. So if you’re a SaaS product with a freemium model, this is definitely an example to gain inspiration from to get visitors to initially convert into free sign-ups.

11. Alloy Automation pricing

• Page built with: Custom React code

Alloy, also known as Alloy Automation, is a platform for building and managing SaaS integrations. Founded in 2019, they initially started as a platform to help ecommerce businesses automate their workflows. But today, it looks like they’ve pivoted to SaaS companies as their target demographic.

I included Alloy here because they’re the first pricing page on our list that does not publicly display their pricing. And while I’m not a big fan of that, I understand why some SaaS products do it.

Not showing pricing means that the goal is generally to book a demo with them. And if the CTA is to book a demo, chances are they serve larger businesses and want to come off as enterprise-level software.

Not publicly showing pricing could deter smaller businesses from give the platform a shot. But if you know your SaaS only sells at the enterprise level, and you have a sales team that closes deals with your clients, this pricing page is a good example to look at.

12. Notion pricing

• Page built with: Custom React code + Notion

You’d have to be living under a (SaaS) rock if you don’t know what Notion is. At its core, Notion is a productivity management platform, and it’s mostly free to use. But, they do have paid plans for larger businesses that use them (and for people who want their AI features).

Notion is a great example if you’re a SaaS product that is both B2C and B2B. They do a great job of not overwhelming visitors with too many pricing tiers and right away there’s social proof on the page showing that many Fortune 500 companies use their platform.

From a pricing page structure example, Notion does everything right. They have all the right elements in place — from comparison tables to social proof and FAQs. If you need just one pricing page to get inspiration from it’s this one.

13. SaveDay pricing

• Page built with: Webflow

Founded in 2013, SaveDay is a knowledge management platform designed to, you guessed it, save the day.

I include them on this list because they have a very playful pricing page. So if your brand resonates with the cartoony playful feel, SaveDay is definitely a page you want to check out.

They do a lot right — clear pricing tiers, a comparison table, ample social proof and testimonials, and an FAQ section.

14. Spline pricing

• Page built with: Custom React code

Founded in 2020, Spline is a 3D design tool that is right in your browser. It’s a great tool for people looking to build 3D animations, and even integrate them into their website.

I like their pricing page because, even though it’s quite simple and follows the standard pricing page structure, it does something most of the pricing pages I see don’t do.

Spline actually showcases its product on its pricing page. And that can make a huge difference in conversions. The last element is a screenshot of what the Spline interface looks like when you’re designing. This gives a more show don’t tell element to their product — something many SaaS companies can learn from.

15. Command AI pricing

• Page built with: Astro JavaScript framework

Formerly known as CommandBar, Command AI is an AI-powered user assistant. It helps businesses leverage AI in their CX (customer experience) efforts. Essentially, it helps you create AI chatbots to help with your customer service.

Their pricing page is really nice because they have social proof at the forefront. They highlight their integrations and customer testimonials all over the page and have simple pricing plans.

However, because it is more of an enterprise software, they don’t publicly show their pricing.

16. Proof pricing

• Page built with: Webflow

Proof is a SaaS product designed to help websites showcase social proof of people buying their products and services.

They have a very similar pricing model that Ghost and MailerLite have — a slider that shows price increases based on a specific website metric. In this case, pricing scales based on how many website visitors you have.

What I love about this page is that is hyper-focused on social proof. The page actually has a video to show the human side of Proof and there are more than enough testimonials to convince you to use the tool.

17. Gumroad pricing

• Page built with: Webflow

Gumroad is a platform that helps creators sell digital products. They have the most basic pricing page out of any of the SaaS companies on this list.

They have just one pricing model — they charge a flat 10% transaction fee on your sales. That’s it.

It’s a great model to get people to sign up and use their platform because you technically don’t have to pay until you make money from your first sale. The drawback of this structure is that as creators become successful with the platform, they’ll most likely migrate to a different tool because the 10% fee will become a lot for big creators.

18. Krepling pricing

• Page built with: Custom React code

Founded in 2020, Krepling is a platform that helps you build your ecommerce website stack. Their entire website feels very premium and elite, and this bleeds into their pricing page as well.

The pricing page design is clean and simple to understand. However, there’s a lot of room for improvement as well. They could do a better job of comparing their plans and offering an FAQ. But from a pure design perspective, this is a cool example to check out.

19. Zapier pricing

• Page built with: Custom React code

Founded in 2011, Zapier is a no-code tool that lets you integrate all of your apps together. They’re a great example of a SaaS website that is absolutely crushing it with organic growth — mostly writing blog posts (like this one) that rank high in Google.

Similar to Webflow, Zapier’s pricing is quite complex. It integrates elements of pricing for different product suites, a slider, and multiple pricing tiers.

They do a solid job of trying to communicate all of their feature add-ons and the page appeals to different buyer personas.

20. Ahrefs pricing

• Page built with: Custom React code

Last, but not least, we have Ahrefs. Ahrefs is an SEO tool designed to help businesses grow their search presence. I use this tool almost every day.

The thing I like about Ahrefs is that it’s a SaaS product created by marketers, for marketers. And just knowing that, you can already tell their website is going to follow all of the right marketing principles.

This means their pricing page does everything right. Clear pricing tiers, monthly and annual pricing plans, a video explainer, comparison tables, CTAs to get started for free, optional add-on features, an FAQ section, and an incredible number of social proof formats.

I’ve saved a great example, from an “elements you should have on your pricing page” standpoint for last. You have to give this one a look.

Conclusion

If you made it to the end, I’m forever grateful. This article took me a while to write and I did a ton of research for it. I also incorporated my own experience working as a SaaS marketer for the past decade.

Hopefully, by now, you know what creates a user-friendly SaaS pricing page. Things like clean pricing tiers, comparison tables, video explainers, clear CTAs, testimonials, FAQs, and a stunning design all help drive more conversions from your pricing page.

All of the examples we went over show all of this, so I hope you learn something and gain inspiration for your own pricing page. Now go and design something great!