Paid ads

You’re preparing a TikTok campaign to announce your upcoming 25% off annual sale and you’re wondering: How much text should I overlay on the video? How much is too much? Where should I position it? An...

Mobile attention is collapsing. In 2018, mobile ads held attention for 3.4 seconds on average. Today, it’s just 2.2 seconds. That’s a 35% drop in only 7 years. And a massive challenge for marketers. T...

Most marketers still dismiss Video-View (VV) campaigns as vanity metrics. That blind spot leaves the cheapest, most scalable paid-social inventory on the table. VV CPMs run 70–80% cheaper than purchas...

Reddit has quickly become one of the most influential platforms online. With over 400 million weekly active users across 100,000+ interest-based communities, it attracts high-value audiences in sector...

I’ve always worked at the bleeding edge of paid advertising helping clients try new approaches and set new standards for what’s possible to drive incremental, efficient growth. I’ve worked in every so...