Paid ads

There's a meme, particularly virulent in educated circles, about how advertising works — how it sways and seduces us, coaxing us gently toward a purchase. The meme goes something like this: Rather tha...

All you need is ONE VSL to make MILLIONS! Peter Kell has made hundreds of 'em... And today, he's here to save you years of trial and error... In this interview, Peter tells ALL about how to make kille...

Ever been in that meeting where the client's like "Let's just put ALL our features in this one ad!" and your soul just... leaves your body? The meme that inspired this post shows a frankenstein car, m...

For today’s newsletter, I talked to Danielle Ito, Head of Influencer at Notion, about what an influencer strategy looks like at a company that doesn’t have a physical product. How do you showcase UI i...

Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a good CTR?” “Why is our CPA so high?” “What’s a good conv...