Paid ads
Discover links and resources related to online paid advertising.
Wix vs Squarespace: The battle between $5M monthly PPC budgets
Foundation
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What would you do with $5 million a month to spend on paid ads? That’s not a hypothetical for Wix and Squarespace. These two web-building giants each pour eight-figure sums into Google Ads every year....
Google Ads: Performance Max vs. Search Campaigns – which one is right for you?
Wingman Planning
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When it comes to running Google Ads, choosing the right campaign type can make or break your advertising success. Two of the most popular options are Performance Max and Search Campaigns. While both c...
#1 biggest money pit in Google Ads
Ads by Alvin
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If you’re running a performance max (pmax) campaign on google ads, there’s a hidden money pit you might not even be aware of: branded search cannibalization. And if you care about incrementality—and t...
How much are you overspending on paid advertising?
Conversion Rate Experts
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Our clients are increasingly turning to us to optimize their PPC funnels—and for good reason. Rising costs, competition, and the current economic climate have driven ad prices ever higher, ballooning ...
The #1 best thing you can do for your paid search ads
Ads by Alvin
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Paid search ad accounts are like overgrown gardens—full of wasted spend, hidden opportunities, and keywords that should’ve been pruned ages ago. The problem? Most advertisers don’t even know where to ...