Paid ads
Discover links and resources related to online paid advertising.
When a brand wants all features in one ad (and why this is a disaster)
Ads by Alvin
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Ever been in that meeting where the client's like "Let's just put ALL our features in this one ad!" and your soul just... leaves your body? The meme that inspired this post shows a frankenstein car, m...
The ABCs of Notion's B2C2B influencer strategy
Link in Bio
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For today’s newsletter, I talked to Danielle Ito, Head of Influencer at Notion, about what an influencer strategy looks like at a company that doesn’t have a physical product. How do you showcase UI i...
What are good Google Ads benchmarks in 2025? [Study]
Search Engine Journal
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Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as: “Is this a good CTR?” “Why is our CPA so high?” “What’s a good conv...
Wix vs Squarespace: The battle between $5M monthly PPC budgets
Foundation
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What would you do with $5 million a month to spend on paid ads? That’s not a hypothetical for Wix and Squarespace. These two web-building giants each pour eight-figure sums into Google Ads every year....
Google Ads: Performance Max vs. Search Campaigns – which one is right for you?
Wingman Planning
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When it comes to running Google Ads, choosing the right campaign type can make or break your advertising success. Two of the most popular options are Performance Max and Search Campaigns. While both c...