Paid ads
Discover links and resources related to online paid advertising.
What makes people like video ads
Science Says
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You’re brainstorming the concept for a new video ad. The storyboard is in front of you, but you have many doubts. Your last ad was emotional and nostalgic and worked very well, you’re tempted to use t...
Nano Banana for ads
The Creative Marketer
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Oh, Nano Banana. The greatest AI image tool. Here are 12 ways I use it to make ads: 01. Change Hairstyle. Prompt: Mess up her hair so it looks like a full-on bad hair day: Uneven volume, frizzy strand...
100k day success story with AI video ads
Peter Kell
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I'm here with Dario Zenis, world-class copywriter extraordinaire. I reached out to my group looking for guys who were crushing it to help be a light of inspiration to anyone who's going through some d...
5 performance marketing truths that don't sound like blasphemies anymore
Michael Lorenzos
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The first post I ever published on my blog had the controversial title “5 DTC Performance Marketing Truths that Sound Like Blasphemies”. And the 5 points I was making in that post were indeed things t...
How to produce AI ads that convert
The Creative Marketer
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I created this AI ad for my client, HiBob. It brought in so many leads that we’re now turning it into a CTV ad. Here’s a breakdown of the process, prompts, and prices: A few months ago, I saw a TikTok...