Paid ads
Discover links and resources related to online paid advertising.
9 sneaky ways to spy on your competitors’ ads
WordStream
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They say keep your friends close and your enemies closer. Now in the online advertising world, your competitors aren’t exactly your enemies (unless you take life way too seriously and in which case yo...
The TikTok Promote Playbook to set up your campaigns for success
TikTok for Business
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From how-to tutorials for homemade candles to behind-the-scenes footage of food trucks, we've seen small businesses leverage TikTok to tell their stories and build community. For small business owners...
Stop blaming Meta: A look at ad performance since March 2023
Triple Whale
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If you’re a frequent flier on DTC Twitter (sorry, X…), you may have noticed some discourse around Meta ads in March. When we took a look at a subset of brands (~3,000 doing $1M in annual GMV) in the m...
The simplest ads design template on Figma you will ever need!
Kindra Ting
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It’s very annoying to set up an ads design file and I’m here to make it easier! Google ads, for example, require a lot of ad dimensions depending on your marketing campaign needs. I once had to design...
Use offline conversions to tune Google Ads for profit
Search Engine Journal
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Not all conversions are equal. For businesses that generate leads closed by a sales team, one of the most overlooked methods of unlocking a new tier of Google Ads performance is offline conversion tra...