Paid ads

What would you do with $5 million a month to spend on paid ads? That’s not a hypothetical for Wix and Squarespace. These two web-building giants each pour eight-figure sums into Google Ads every year....

When it comes to running Google Ads, choosing the right campaign type can make or break your advertising success. Two of the most popular options are Performance Max and Search Campaigns. While both c...

If you’re running a performance max (pmax) campaign on google ads, there’s a hidden money pit you might not even be aware of: branded search cannibalization. And if you care about incrementality—and t...

Our clients are increasingly turning to us to optimize their PPC funnels—and for good reason. Rising costs, competition, and the current economic climate have driven ad prices ever higher, ballooning ...

Paid search ad accounts are like overgrown gardens—full of wasted spend, hidden opportunities, and keywords that should’ve been pruned ages ago. The problem? Most advertisers don’t even know where to ...