Paid ads
Discover links and resources related to online paid advertising.
Keep video ads under 10 seconds
Science Says
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Mobile attention is collapsing. In 2018, mobile ads held attention for 3.4 seconds on average. Today, it’s just 2.2 seconds. That’s a 35% drop in only 7 years. And a massive challenge for marketers. T...
The hidden CPM goldmine
ScaleUP
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Most marketers still dismiss Video-View (VV) campaigns as vanity metrics. That blind spot leaves the cheapest, most scalable paid-social inventory on the table. VV CPMs run 70–80% cheaper than purchas...
How to use the Reddit pixel for retargeting ads that fill your funnel
Foundation
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Reddit has quickly become one of the most influential platforms online. With over 400 million weekly active users across 100,000+ interest-based communities, it attracts high-value audiences in sector...
How to win with AI video ads
The FishmanAF Newsletter
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I’ve always worked at the bleeding edge of paid advertising helping clients try new approaches and set new standards for what’s possible to drive incremental, efficient growth. I’ve worked in every so...
Ads for high-price vs low-price products
Science Says
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You’re working on a new ad campaign for your travel agency, but can’t decide whether to focus your ads on: 1) Top destinations and the experiences people can have there, or 2) The benefits and feature...