Paid ads
Discover links and resources related to online paid advertising.
How to use visual hook archetypes to stop the scroll
Unbore
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When I write an ad script, I spend 50% of my effort on the first three seconds. Today, I'll show you 24 visual hook examples from tech companies.
9 rules to help ad platforms find your best customers
021 Newsletter
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Meta and Google have taken over targeting and bidding. Here's how to structure the one signal that still determines what they optimize toward — your conversion event.
OpenAI opens up ChatGPT ads manager to the U.S. while promising third-party measurement, CPA bidding
Digiday
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To bring in smaller advertisers to its ChatGPT ads pilot, OpenAI has also dropped its $50,000 minimum spend requirement, as CPA is on the way.
What are Google ad headlines?
Graphed
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Discover how to craft compelling Google Ad headlines that boost performance. Learn best practices to grab attention and drive more clicks effectively.
How we dropped cost-per-lead from $250 to $25 with ads in Clay
The GTM Engineer
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Most B2B companies waste half their paid ad budget showing ads to the wrong people. Clay built automated audience syncing from CRM data to cut CPL from $250 to $25 on LinkedIn.