Paid ads

Every SaaS startup will think about adding a paid channel to their go-to-market strategy sooner or later. However, launching Google Ads for an early-stage B2B startup is a big deal. It requires taking...

In this video, Alex Becker shows how he drives insane ROI for his SaaS business using Facebook Ads. The video goes over the different types of audiences you should create to maximize conversions for y...

Black Friday and Cyber Monday are the biggest sales events of the year, but many brands stumble by making the same costly mistakes in their advertising. With increased competition and rising ad costs,...

Ours is a virtual couples therapy business and they’ve been using paid ads to grow 48% month on month. Very impressive stuff. In this post Adam shares with me everything he knows about using paid ads ...

Every marketer knows that authenticity sells. It can be hard to define what authenticity looks like, though. The same ad read feels forced from one creator, but authentic from another. One brand hops ...