Paid ads

Our clients are increasingly turning to us to optimize their PPC funnels—and for good reason. Rising costs, competition, and the current economic climate have driven ad prices ever higher, ballooning ...

Paid search ad accounts are like overgrown gardens—full of wasted spend, hidden opportunities, and keywords that should’ve been pruned ages ago. The problem? Most advertisers don’t even know where to ...

Ever notice how the most successful B2B companies make paid media look effortless? While you're wrestling with rising CPLs and trying to prove ROI, they seem to have cracked some hidden code that make...

When it comes to B2B paid search, many assume that the company with the biggest budget wins. But spend management platform Ramp is taking an approach that shows strategic keyword selection and campaig...

Imagine running campaigns that adjust bids perfectly for every auction, targeting the right user at the right moment. That’s the promise of Smart Bidding in Google Ads. For PPC marketers, especially f...