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Browse through hundreds of guides, resources, and articles related to SEO (search engine optimization).

The versus layer: Who owns the comparison pages AI uses?

Foundation Marketing
|
SEO
We tested 20 ATS buying questions across six AI surfaces. See which comparison pages shaped the answers, who owned the evidence, and what to build first.

n8n owns just 15.7% of its own AI citations. The rest belongs to external sources

Foundation Marketing
|
SEO
n8n shows up in 91 of 96 AI answers, but owned content is only 15.7% of citations. Foundation calls this a Ghost Citation and shares a four-step audit for who actually describes your brand.

HTML sitemaps: The SEO shortcut you need to try

Product Led SEO
|
SEO
An HTML sitemap on a plain page is a cheap internal-linking hack when you can't rewire the site. Unlike XML sitemaps, it's built to help search engines and users discover more of your pages.

Google Search profile badges expose the publisher traffic crisis

Search Engine Journal
|
SEO
Google published new documentation for adding a Search profile badge as Search becomes a destination for following creators and publishers. The badges show why publisher traffic is collapsing.

Google Search profile badges expose the publisher traffic crisis

Search Engine Journal
|
SEO
Google published a new guide for adding Search profile badges so audiences can follow publishers inside Search. The feature is a response to AI Search driving less traffic to publisher sites.
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