SEO

Search engines rely primarily on whatever content they can find on a page to understand its subject and determine which search queries will be relevant. PLPs (product listing pages) serving as categor...

Chat GPT Search (CGS) is a landmark launch in the shift from traditional to AI Search. Now, OpenAI competes with Google (Search) heads-on. Note the subtle elbow hit between the lines in the announceme...

I analyzed 300K keywords to understand what triggers AI Overviews. The results were predictable in some ways and wholly surprising in others. For instance, one of my favorite stats (although not the f...

I’ve been working in the SEO field since 2019. I remember those old-good days when most content was human-written and no one talked about using AI for SEO. Nowadays, it’s hard to find SEOs and digital...

As AI technologies reshape online search, businesses must adapt to stay visible and relevant. SEO has been a core growth loop for years, so this is a massive shift in strategy for some businesses. In ...