SEO

You may have noticed your organic traffic looking different lately. Rankings fluctuate wildly, your content appears in AI summaries one week and vanishes the next, and users are increasingly getting t...

If you’ve ever wondered how ChatGPT decides which websites to reference when answering questions, we’ve got some fascinating insights. Recent configuration data from ChatGPT’s production environment r...

Typically, an SEO dashboard presents a story of success that is, in reality, a story half-told. It will highlight keyword rankings, AI prompts, sessions, and possibly conversions, but this narrative, ...

This analysis aims to review the usage of LLMs.txt files in the context of LLMs. How was the analysis performed: I audited 30 days of raw CDN logs for 1,000 Adobe Experience Manager domains to see who...

In my 10 years of doing SEO, I’ve used every keyword research tool imaginable. In this post, I’m going to share the ones I keep coming back to. These tools have helped me grow this blog to over well o...