SEO

The conversation around llms.txt is real and worth continuing. I covered it in a previous article, and the core instinct behind the proposal is correct: AI systems need clean, structured, authoritativ...

In January, we saw a decline in organic traffic. A quick search on Linkedin told us we weren't alone. Across industries, teams shared similar patterns: impressions and clicks trending down after a sta...

If you’ve been following conversations around optimizing your site and content for LLMs like ChatGPT, Perplexity, or Google AI Overviews (referred to as AI SEO or GEO, AIO, or AEO), you’ve probably no...

Read on if you want to learn SEO the same way I did, starting back in 2000. It’s the path that experts like Koray Tuğberk GÜBÜR and so many others followed, all of us learning from the late Bill Slaws...

We’ve been talking about LLMs and web search for a long time now, often finding ourselves in the middle of various debates and discussions. Recently, I’ve been exchanging ideas with C-level executives...