SEO
Browse through hundreds of guides, resources, and articles related to SEO (search engine optimization).
Machine trust: Authority, rebuilt for retrieval
Duane Forrester Decodes
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In the world of search, authority used to mean backlinks, domain age, and hitting all the right E-E-A-T signals. In the world of GenAI Search, authority means something else entirely: being retrievabl...
SEO still matters for AI Search engines
ZipTie.dev
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You’ve probably seen countless posts declaring “SEO is dead” thanks to AI search engines like ChatGPT, Perplexity, and Google’s AI Overviews. Instead of joining the doom-and-gloom chorus, I decided to...
12 new KPIs for the generative AI search era
Search Engine Land
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We’ve spent years tracking clicks and rankings. But in the age of LLMs and AI search, are we still measuring what matters? SEO teams have built dashboards around a shared set of familiar metrics for o...
Top ways to ensure your content performs well in Google's AI experiences on Search
Google
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As a site owner, publisher, or creator, you may be wondering how to best succeed in our AI search experiences, such as AI Overviews and our new AI Mode. The underpinnings of what Google has long advis...
The rise, fall, and recovery of Forbes Advisor (study)
BuzzStream
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In September 2024, Google took manual action against Forbes Advisor for site reputation abuse, rocking the SEO world. This drop led to rampant theories and posts about their actions, why, and how. Unf...