SEO

Ethan Smith is the CEO of Graphite—the leading SEO growth agency—and my go-to expert on SEO. After 18 years of mastering traditional SEO, Ethan has been at the forefront of what is called AEO: answer ...

With the rise of large language models (LLMs) and AI chatbots, there have been a lot of claims about how these platforms accelerate the customer journey and essentially replace traditional search engi...

When we talk about SEO, we always talk about technical audits and get into the nitty gritty details about them, but we don't do the same for content. Anytime you start working on a new website, you ne...

Too many SEO roadmaps are a waste of time and force teams to be sucked into tweaking meta descriptions on obscure blog posts or chasing keywords nobody searches for. It feels like progress, but it's j...

You may have noticed your organic traffic looking different lately. Rankings fluctuate wildly, your content appears in AI summaries one week and vanishes the next, and users are increasingly getting t...