Copywriting

Hey! It turns out you don’t need to say anything clever for people to like you – you just need to ask them more questions. And I think this goes for brands too. So, here are 10 types of questions I us...

Have you ever had to make the case for a new product or feature? Decide whether to launch a market or channel? Debated a major change to customer policy? There is a single tool that can make you much ...

“Amelia tells me you know when writing is AI or not.” We were poring over the portfolios and samples of freelance writers in her spreadsheet. I’d already looked through the writing before our meeting,...

Not gonna lie… I’m in a slump. It’s summer in Barcelona, and I don’t need any excuse to trade my writing desk for the beach. The short story I was working on is so dusty in my drawer I can barely read...

"How do I make my writers create good copy?" This question came up in a mentorship session last week. The content manager was frustrated. Her team kept producing poor copy and she couldn't figure out ...