Copywriting

The most important part of copywriting isn't writing — it's finding insights. To prove this, I created ads using insights from Reddit.

Engagement isn't about conversational tone or short sentences. It's about forward pull. Here's how to score it, what kills it, and what makes readers stay.

Common phrases are the perfect material for copy. Here's how you can subvert expectations to grab attention quickly. Let’s use this technique to write an ad for Sentry (software that helps devs find a...

I went from being a bad writer to a good writer after taking a one-day course in “business writing.” I couldn’t believe how simple it was. I’ll tell you the main tricks here so you don’t have to waste a day in class. Business writing is ...

Because only rookies write from scratch… We’ve pulled together every single copywriting formula we’ve ever seen to create the ultimate guide – the most complete handbook – to copywriting formulas. Thi...