Copywriting

When you communicate something is singular, the more effective people believe that thing is. David Abbott, the legendary copywriter and co-founder of Abbott Mead Vickers BBDO, used this tennis ball tr...

So much so, even marketing managers who once were copywriters believe this is what you need to put on your landing page to convert more visitors. I thought so too. Even wrote so in my book: In Mario's...

My first client screamed at me for spelling their name wrong in a Facebook ad. It's because of something I've been insecure about forever: I'm dyslexic. I can't write a paragraph without spell check. ...

Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands. It’s a beautiful spring day. And it’s that tim...

There’s a lot of debate about how AI can be used in writing. Is it the future, or is it ruining the internet with bad content? While the debate continues, we decided to gather data. We surveyed over 5...