Copywriting

Whether your call-to-action is to sign-up for a webinar, phone your office, join a course, buy, register for your newsletter, there is some kind of experience waiting for your audience. It’s easy to f...

Paid clicks aren’t cheap. A single Google Search click averages $2.69 and jumps to $5.58 on LinkedIn. If you’re in a high‑competition niche those numbers rise fast, so every wasted visit burns budget....

I’ve worked in marketing at several startups and have only been blessed with a copywriter at Series C brands and beyond. Anything earlier than that, and I’ve been left to my own devices. Most of the w...

When you communicate something is singular, the more effective people believe that thing is. David Abbott, the legendary copywriter and co-founder of Abbott Mead Vickers BBDO, used this tennis ball tr...

So much so, even marketing managers who once were copywriters believe this is what you need to put on your landing page to convert more visitors. I thought so too. Even wrote so in my book: In Mario's...