Copywriting

Charles Bukowski’s On Writing comes out from Ecco Books on August 27th. In honor of his birthday, this Sunday, August 16th, we offer here his most important insights on what it takes to be a writer. 1...

A critical habit was drummed into me long before I knew I’d use it in pretty much ever aspect of my copywriting career. At school, English was by far my favourite subject, and even though I’d hope eac...

Remember that one scene in The Incredibles? As the onion-haired antagonist, Syndrome, shares his evil scheme with the trapped Mr. Incredible in his subterranean lair, he ends his villainous tirade: “W...

A copywriter put on a seminar early in his career. He managed to fill the room with attendees and launched into his presentation… After the coffee break on the morning of the first day, he noticed tha...

Matt Stone and Trey Parker are the creators of South Park. They want each episode to have a sense of cause and effect, tension and rising action. To do that, they’ve studied the science of effective s...