Copywriting

Fia Townshend might be the most elusive woman in copywriting. It took me months to chase her down and steal 30 minutes of her time. Thankfully, she was worth the wait. Fia joined global branding agenc...

Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples and insights from the most recognized healthcare and tech brands. Your landing ...

I'll be on a call with a potential client. They need help with content. They show me what they've published so far. And it's terrible. Bad introductions. When a writer begins an article with “the X ma...

Hey! It turns out you don’t need to say anything clever for people to like you – you just need to ask them more questions. And I think this goes for brands too. So, here are 10 types of questions I us...

Have you ever had to make the case for a new product or feature? Decide whether to launch a market or channel? Debated a major change to customer policy? There is a single tool that can make you much ...