Copywriting

I share a lot of copywriting examples, but today, I want to share 7 copywriting techniques. Fasten your seat belt. This is a humdinger. This is a copywriting method used to get ideas, sentences, and p...

AI for writing and content creation has become a hot topic. Some swear by it, others loathe it, but the truth lies somewhere in between. AI can be a powerful tool—if you use it correctly. The key is u...

This week I put together a collection of my favorite copywriting examples. 1) Conversational copywriting. This feels like you’re talking to the reader, not at the reader. It feels like a friend is tal...

It might sound brutal but nobody cares about you. When people come to your website, they don’t care about your latest news, your new hires, or photos of your cute office dog. They only care about them...

Charles Bukowski’s On Writing comes out from Ecco Books on August 27th. In honor of his birthday, this Sunday, August 16th, we offer here his most important insights on what it takes to be a writer. 1...