Copywriting

Have you heard of the fitness program P90X? They’re a great example of a brand that wasn’t finding any footing with the marketplace until they figured out their Unique Mechanism. The fitness space isn...

In this conversation, I sit down with Julius — a marketer, copywriter, and sales expert with $17M+ in revenue attributed to his strategies — to break down what actually drives results in today’s marke...

Whether your call-to-action is to sign-up for a webinar, phone your office, join a course, buy, register for your newsletter, there is some kind of experience waiting for your audience. It’s easy to f...

Paid clicks aren’t cheap. A single Google Search click averages $2.69 and jumps to $5.58 on LinkedIn. If you’re in a high‑competition niche those numbers rise fast, so every wasted visit burns budget....

I’ve worked in marketing at several startups and have only been blessed with a copywriter at Series C brands and beyond. Anything earlier than that, and I’ve been left to my own devices. Most of the w...