Social media

I went to high school with a woman, let’s call her Miranda, who recently took a vacation with her husband to what looked like one of those resorts designed for people who want “authentic” Caribbean li...

Facebook (2004): Started from a Harvard dorm. Its hook - real identity and exclusivity. Unlike Orkut/MySpace, you had to be yourself. Instagram (2010): Mobile-first, 30M users → bought by FB in 2012 f...

I do my best to maintain a level of optimism about working in social media, but there are some days where I go there. Every post looks the same. Trends “perform” but don’t build brand equity. Algorith...

Since we’re all watching tennis this week, it only felt right for this week’s interview to be a big debrief of Wimbledon’s social strategy. As a refresher, the team’s output this year was incredible. ...

If you're still posting the same way you did last year, you're already behind. In 2025, Instagram views count more than anything else—literally. Impressions? Gone. Reels views? Merged. Likes? Nice, bu...