Social media

Baby showers will be out. Nesting parties will be in. Pickle fixes, cherry reds and chaotic cakes will be all the rage. Today, Pinterest is releasing its annual trend report, Pinterest Predicts, to gi...

It’s coming to that time of the year again, when all the pundits and experts start pumping out their predictions on what to watch for in the year ahead, and how things will change over the coming 12 m...

LinkedIn has provided some advice on how to make the most of its new, full-screen, vertical video feed, which is essentially its effort to lean into the TikTok content trend, via short-form clips that...

Brand awareness vs performance is a battle as old as the marketing profession itself. And while performance has been in the driver’s seat for the last decade or so across all marketing disciplines, we...

Whether your Facebook marketing goal is to generate engagement or drive traffic and sales, as a social media strategist, you need to know what’s working and what’s not in order to create an effective ...