Social media
Instagram benchmarks for 2025
Socialinsider
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As Instagram evolves and matures, its engagement patterns shift, revealing both opportunities and challenges for social media marketing. While the platform remains a powerhouse for brands and creators...
Threads drives 73.6% more engagement than X
Buffer
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We analyzed 10.2 million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths so you know where to focus your content strategy — and why cross-posting ...
The ultimate founder-led LinkedIn guide
MRR Unlocked
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The best-performing companies on LinkedIn rely on a multidimensional content strategy based on three key pillars: 1. Founder-Led Content – The founder (or central executive) is positioned as the face ...
The process behind employee-generated content
Link in Bio
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I can’t seem to escape conversations around employee-generated content. It’s in every 2025 social media trend prediction round up. (I called it out in my Q2: 2024 trend report.) It’s all over my feed....
How to go viral on LinkedIn: A year in review
Hypergrowth Leadership
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75,000+ views on LinkedIn was going viral (for me) until one of my posts this year exceeded 1 million impressions. It was an unexpected moment with unexpected lessons. In analyzing my LinkedIn posts, ...