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The social media creative companion

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A few years ago I came across The Creative Companion by David Fowler. It’s a guidebook filled with thought starters and short ideas that frame the creative process in ways that feel both approachable ...

Your #1 marketing channel is people's egos

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Social media
People love to brag. Especially when it makes them look smart, skilled, or part of an exclusive group. In my role as Director of Growth Marketing at Wiz, we discovered a ridiculously effective way to ...

Social listening: Identifying high-intent mentions to grow your SaaS

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Founders, especially early-stage ones, know that having as many potential user conversations as possible is key to success. Social listening – tracking and engaging with relevant conversations online ...

Why AI will lead to more “proof of reality” posts

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Social media
One of the most-liked photos on activewear brand SET Active’s Instagram in March was likely made using Midjourney. Despite the campaign being passed around marketing circles when it launched, I’m emba...

Your guide to building a social media portfolio

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Compiling a recap of my 12-year career in social media is a daunting task. My thumb hurts at the idea of how much scrolling back I’d need to do. It’s why I’ve put off making a portfolio for so long. T...
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