Social media
What makes a good social video?
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A big piece of working in social media is knowing how to work with creative people. The posts I’m most proud of usually come out of conversations and collaborations with designers, art directors, and ...
5 hooks to use in UGC
Marketing Examined
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UGC is everywhere. But creating UGC that engages and sells requires some skill. And nailing the hook is the first step to any piece of content that works. So here are 5 types of hooks to help your arm...
Yahoo is posting their way back into culture
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Earlier this year a clever video came across my scroll. The text on screen read “who hired this guy” and showed someone in a meeting typing on a keyboard made entirely of grass. The caption read “When...
77% of social media managers are burnt out
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Last week, we covered the money side of our salary report. We dug into the big dollar sign amounts to really understand how you compare to your peers when looking at years of experience, industry, and...
My exact social media posting strategy
Edward Strum
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This is my exact social media posting strategy, learned from posting for the last 800 consecutive days, over 3,000 posts. It’s explained as concisely as possible. If it takes you more than 4.5 minutes...