Social media

If you read this newsletter with any amount of regularity, you already know that I think the scrubs brand FIGS has a great social presence. Not because they post all the time or participate in every t...

I sometimes wonder if we’ve over-indexed on what it looks like to be “social first”. Five years ago, it felt like a mandate: iPhone only, trends break through, attention at all costs. What have we los...

Over the past few years, consumers have watched brands try and act more human online. Large corporations comment on viral posts in the first person, saying things like “she’s so me” and “i just know w...

Last year, when I asked subscribers what brands they think exemplify great social, travel and lifestyle company BÉIS was one of the most mentioned. It makes sense, their founder content is genuinely f...

I’ve spent the past five years writing about social media. Specifically, how brands are using social media to reach audiences. In my research, conversations, and consulting, one question keeps coming ...