Social media

I’ve spent the past five years writing about social media. Specifically, how brands are using social media to reach audiences. In my research, conversations, and consulting, one question keeps coming ...

In 2008, Kevin Kelly published a now-famous essay titled “1,000 True Fans.” His thesis: A creator doesn’t need millions of followers to make a living, just 1,000 true fans who will buy whatever they p...

A big piece of working in social media is knowing how to work with creative people. The posts I’m most proud of usually come out of conversations and collaborations with designers, art directors, and ...

UGC is everywhere. But creating UGC that engages and sells requires some skill. And nailing the hook is the first step to any piece of content that works. So here are 5 types of hooks to help your arm...

Earlier this year a clever video came across my scroll. The text on screen read “who hired this guy” and showed someone in a meeting typing on a keyboard made entirely of grass. The caption read “When...