Email marketing

Most SaaS email marketing is about delicate nurturing and building authority, loyalty, and reputation. But sometimes you just need to drive conversions with a strong, clear call-to-action email....

Just like Santa's sleigh, there's a lot riding on your holiday marketing campaigns. It all starts with Black Friday and Cyber Monday, extending through what's now called Cyber Week all the way until t...

What would autumn be without an update from Apple? Right when you’re in the thick of finalizing your Black Friday Cyber Monday plans, the tech giant announces changes that can shift the ground under y...

Not all users become active or remain active indefinitely. Over time, user accounts can become dormant, leading to bloated databases, potential security risks, and wasted resources. To address this ch...

There are certain questions I get asked all the time: Should I republish my newsletter on my website? What’s the best time to send my newsletter? How many links are too many to include in a newsletter...