Content marketing

Most marketers—myself included—are suckers for a good framework. For content, the ToFu/MoFu/BoFu model is a classic that most teams still stick to. But is it working for you? For most companies, it’s ...

Learn how to create a powerful content strategy that drives results. Follow our guide to implement an effective content marketing plan....

“So how is a product-led content (PLC) strategy different from a traditional blog strategy?” I get this quite a bit. And I thought the thought might have struck you too. So here we’re — let’s kick off...

Content needs to be interesting. If it's not interesting, nobody is going to consume the value. No matter how much value you've crammed in. The real problem in the industry isn’t a lack of value. It's...

Make every dollar count has long been Brex’s tagline. But lately, it feels more like they’re making every word count. With the launch of its Spend Trends subfolder in August 2024, Brex has rolled out ...