Content marketing
You don’t need more content, you need content that does more
Beam Content
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You know when you come back to your phone after having it off for a few hours and you have 100 notifications—because everyone wants something from you? Your mom wants to know what you want for your bi...
The content marketing salary report (updated for 2025)
Superpath
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We asked all respondents to convert their income to USD. 61% of respondents live in the United States, but we had contributors from all around the world. We made the decision to only include responden...
The truth about comparison keywords: What 4,523 Search Results Reveal
Minuttia
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We analyzed 500 comparison keywords and found that Reddit dominates search, AI Overviews are rare, and review sites still matter. Reddit is the most visible website across the SERPs, with 367 occurren...
How do AI content detectors work? Answers from a data scientist
Ahrefs
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There are tons of tools promising that they can tell AI content from human content, but until recently, I thought they didn’t work. AI-generated content isn’t as simple to spot as old-fashioned “spun”...
How to generate backlinks with unique content formats
Grizzle
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Volume-driven link building is dead. Spamming content marketers and editors with generic outreach doesn’t work anymore. Marketers win by collaborating with other brands, and building content assets th...