Content marketing
The ultimate vlog content strategy guide for 2025
David L Hicks
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Video content is a powerful component of anyone’s content portfolio. Today, video content generates more shares than text and image content combined. Engaging video content can significantly boost bra...
Building a customer-informed content strategy from scratch
Beam Content
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The best stories usually start with an uncertain hero receiving their new mission, unsure where to begin, from the Lord of the Rings to The Princess Diaries. If you’ve been newly tasked with leading c...
Jennifer Clark (Zoom) on turning content from cost center to revenue powerhouse
Animalz
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Jennifer Clark leads Zoom’s lean content team with one goal: to prove that content drives revenue. She’s built a pod model that brings together product marketing, demand gen, and content. Everything r...
Pain Point LLMO: Why product-centric content on your own site beats Reddit & PR
Grow & Convert
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We’ve seen a ton of commentary online about optimizing content to get large language models or AI search tools to send you traffic — often dubbed LLMO (large language model optimization) or GEO (gener...
Where’s the BOFU: How to create content that actually drives sales
Beam Content
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Sorry to be the bearer of bad news, but I’m willing to bet that beautiful 3,000-word buyer’s guide you just put together is not bottom-of-funnel content. And that case study with the big-name customer...