Content marketing
I edit 115+ articles per year. Here are the 5 ways I edit drafts.
Semrush Blog
|
A Semrush senior editor shares five editing approaches for reviewing drafts and how to pick the right one. The framework keeps editorial reviews consistent across topics, writers, and priorities.
The BOFU content system to rank in 2026
MRR Unlocked
|
Learn how to create BOFU content that ranks on Google, gets cited by AI, and drives high-intent leads in weeks.
You need better storytelling
Growth Unhinged
|
Most marketing is forgettable because it leads with features instead of stories. This piece breaks down why storytelling is the most underrated skill in marketing and how to apply it to your messaging, content, and campaigns.
Topic-based GEO: A content strategy that gets LLMs to recommend your brand
Grow & Convert
|
Over the past year, our work on AI search has led to a clear conclusion: GEO is far less predictable than SEO. Traditional SEO is predictable. You pick a keyword, create content around it, build links...
It’s time to start your content creator era
Elena's Growth Scoop
|
Okay, I made that screenshot up, but we’re not far from these kinds of job postings. If that scares you or makes you mad, it’s probably because you haven’t already invested in creator economy. But it ...