Content marketing
If you want your blog to sell, stop selling
Jono Alderson
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Most brand blogs aren’t bad by accident. They’re bad by design. You can see the assembly line from a mile away: build a keyword list, sort by volume and “difficulty”, pick the ‘best’ intersects on top...
The next phase of B2B content marketing: Influencer nodes
Lars Lofgren
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AI isn’t just fucking up SEO. I believe it’s fucking up all of B2B content marketing. Right now, 2 paths are viable. One is a race to the bottom. The other (if I’m right) will survive AI. First, let’s...
How Clio’s SEO dominance translates into AI visibility
Foundation
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If you search for “best legal software for small law firms” on Google today, you won’t just get 10 blue links. Instead, an AI-written overview will explain your options, compare tools, and keep mentio...
What good BOFU content looks like (and tips on creating it)
Mint Studios
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Defining what good content looks like is surprisingly tricky. Crucially, good writing and good content are not necessarily the same. A novel with great writing can entertain and captivate. Yet if we a...
What comes before the writing: 3 stages that anchor your content workflow
Beam Content
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Poor strategy alignment cascades into weak briefing. Weak briefing leads to bland research and interviews (if any), which then results in content that’s harder to write, trickier to edit, and therefor...