Content marketing

Jennifer Clark leads Zoom’s lean content team with one goal: to prove that content drives revenue. She’s built a pod model that brings together product marketing, demand gen, and content. Everything r...

We’ve seen a ton of commentary online about optimizing content to get large language models or AI search tools to send you traffic — often dubbed LLMO (large language model optimization) or GEO (gener...

Sorry to be the bearer of bad news, but I’m willing to bet that beautiful 3,000-word buyer’s guide you just put together is not bottom-of-funnel content. And that case study with the big-name customer...

Most marketers—myself included—are suckers for a good framework. For content, the ToFu/MoFu/BoFu model is a classic that most teams still stick to. But is it working for you? For most companies, it’s ...

Learn how to create a powerful content strategy that drives results. Follow our guide to implement an effective content marketing plan....