AI

What was fascinating for me to see in this report is that no matter all the FOMO we get on social media, we are still early in the space if we have AI implementations that bring value. From the chart ...

Imagine you're building a chatbot for a fashion ecommerce brand. One of its tasks will be handling returns and refunds. However, you suspect that customers may try to game the system (e.g. report a fa...

Artificial intelligence (AI) is rapidly transforming how User Experience (UX) professionals conduct research, generate designs, and evaluate products. In this article we look at three recent studies t...

There's endless speculation about AI's future capabilities. That creates noise and paralysis for product teams that need to be building today. The real signal product teams need to pay attention to is...

Imagine you’ve just bought the latest Science Says Playbook and as you open it, on the first page it explains that it was AI-created (e.g. using ChatGPT). Would your opinion of the playbook change? Wo...