Content marketing

A few years ago, I was tapped for a startup content marketing opportunity that quite literally changed my life. This is the story… My friends at College Raptor had just raised a Series A round for the...

Bad content marketing creates terrible experiences and harms credibility. Yet, some marketers say prioritizing quantity over quality is more effective. They believe that ranking for the sake of traffi...

The past few years have shown us how quickly things can move and change. We know that when things emerge quickly, the reaction is often to throw away the content design practices and revert to the old...

Traffic doesn’t necessarily equal dollars. Once someone lands on your blog post, you actually need to convert them. I started my career in the lead-generation industry, and that experience taught me t...

Your prospects have a “buying radar” and they hate seeing too much salesy content. Your prospects are constantly evaluating if your brand is worth their time and money, almost like they're adding and ...