Copywriting

It’s time to review some common grammar mistakes that damage our credibility. Not normally a fun task, but absolutely necessary. I promise to keep you amused to diminish the pain (or at least I’ll give it a shot). I also feel compelled t...

I don’t fear the empty page. It’s the half-baked page that scares me — the draft with a big idea on it and nothing else. To me, it lacks structure and makes for an overwhelming task to fill in the blanks. The hardest times were when it w...

Writing is one of the most essential skills in the modern world. The ability to write clearly and thoughtfully is an important requirement for most employees in the job market today. If you’ve been thinking of improving yourself by devel...

Poetry and advertising were destined to be together. Like Jordan and Pippen. Or tequila and tacos. Or high fiber cereal and… an unfulfilling cereal experience. Anyways. Allow me to explain. In his book The Science of Story, Will Storr ex...

It’s tricky to keep to a publishing schedule when you can see all of the flaws in your own writing. So, how can we publish content every week, or even every month, when we still have so much to learn? Most of us run into this sometimes —...