Copywriting

What should an essay be? Many people would say persuasive. That's what a lot of us were taught essays should be. But I think we can aim for something more ambitious: that an essay should be useful. To start with, that means it should be...

Ok class... who wants to make more money? Who wants to do so with an extremely underutilized and rare skill (CLEAR, PERSUASIVE, and CONCISE WRITING). I have my friend, the legend, Neville Medhora with me in this video (from kopywritingk...

This is not an article on how to make your verbs active and your prose less cluttered. Not because word economy and voice aren’t important. But because they won’t make you a good writer. Punctuation and syntax are a must, but they don’t ...

Here are 10 marketing tips to increase conversions and sales on your site right now: 1. Speak to one. Nothing converts worse than a broad message. Speak specifically to one niche market: "Disability insurance quotes for attorneys." Focus...

When I graduated college and first started writing for a living about a decade ago, naive me would never have imagined that fast forward ten years, an AI could basically do the job for you. If not all of it, help you on the way. But that...