Copywriting

Five years ago, I launched this fortnightly newsletter about writing and marketing. As detailed in Everybody Writes 2, it took me 8 hours-ish to write the newsletter. Now I write it in half that time....

Most SaaS headlines suck. Make yours stand out. Use these headline formulas to create a clear and compelling headline for your SaaS and convert more traffic. Here's how to use them: 1. Define your per...

In this post, we’ll review 10 red flags that may come up during your quest for a copywriter. These red flags aren’t meant to scare you away from working with a copywriting professional, but rather, th...

David Ogilvy is one of the most legendary marketers of all time. In 1982, David wrote an internal memo to the employees of his advertising agency titled "How to write." Inside, he noted to employees o...

The best and easiest way to spot AI generated text is to look for fluff - which is a classic case of bad copywriting. Pop any command into ChatGPT and it'll likely come up with plenty of jargon (unles...