Copywriting

Aaaand relax. Wine in hand. Take-away ordered. Catch-up TV sorted. You’re mid-show when the doorbell rings. FOOD’S HERE. You hit pause on catch-up TV – and what appears on-screen? A huge, mouth-wateri...

At Briefer Copy, microcopy is art. Writing brief, aware and authentic Microcopy is hard. It requires you to understand the product, the user journey, and the action the person on the other side of the...

“Uber Eats delivers a delicious meal to your door” vs “A delicious meal at your door, by Uber Eats”. These sentences mean the same thing. But the second one uses a less predictable order and combina...

Content design is answering a user need in the best way for the user to consume it. In my book, I said: “Content design is a way of thinking. It’s about using data and evidence to give the audience wh...

“You can’t take nothing and make anything, you’re not God.” Rarely does a quote leave me breathless. But, this brief and gorgeous line from legendary wordsmith Eugene Schwartz is the single best piece...