Ecommerce
Ask users to register at the start (not the end)
Science Says
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You’re shopping online and as soon as you open a new site, it prompts you to register with your email address before continuing to shop. Annoying? Maybe. Effective? So the science says. Research track...
Hims full‑funnel marketing (examples & templates)
ConvertFlow
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At ConvertFlow, we’ve helped thousands of brands design high-converting quiz funnels, and very few brands have executed the full-funnel playbook better than Hims. They’ve mastered more than just clean...
How to calculate Customer Lifetime Value (CLV): Formulas and examples
Triple Whale
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Customer lifetime value (CLV) is among the most important ecommerce metrics for any growing business. Earning new customers can require a lot of money. So measuring what those customers are worth usin...
6 best opt-in forms to win more ecommerce subscribers
ConvertFlow
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Opt-in forms grow your email and SMS list. That is: they’re a crucial, first step in driving revenue growth from email and SMS marketing. But they’re only effective in driving subscribers when you: Pa...
Selling on Amazon boosts your direct sales too
Science Says
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You’re building a small, relatively new brand and exploring ways to drive sales. Your long-term goal is clear: build a strong brand and own the customer relationship. You don’t want to rely on marketp...