Ecommerce
How to take care of your sales (and yourself) during BFCM
Triple Whale
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It’s the most wonderful time of the year… for sales, for cheer, and sometimes also for stress. If you work in DTC, you’re well-aware that we’re entering the busiest (and hopefully most profitable) per...
Setting up your ecommerce store with Google Analytics 4
Tydo
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One of the best tools in a marketer’s toolkit? Google Analytics. You might already be using Google Analytics, but the real question is: Are you using GA4? On July 1, 2023, Google will sunset GA3 (Univ...
The known-unknowns matrix in ecommerce
Fairing
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If you’ve ever worked on a high-stakes product team, or in military operations, you’ve probably heard of the Known-Unknowns Matrix: a risk assessment model splitting knowledge into four phases. This m...
What you need to know about Temu
Product Growth
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That orange ad to “Shop like a billionaire” that aired in the Super Bowl? It’s the top shopping app in the app store, with more downloads since October than Walmart and Amazon. It’s called Temu (“tee-...
DTC ecommerce myths
People vs Algorithms
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Building a DTC brand is tougher than it seems. An expert debunks many misconceptions, offers helpful tips and has a couple of suggestions for media companies. I look for patterns in media, business an...