Email marketing

Thanks to machine learning and other predictive algorithms, 80% of consumers now expect personalized experiences in their interactions with companies—including email. Segmentation can help with this. ...

Here’s a look at the most popular email clients of April 2022, plus the shifts that took place with email client market share between March through April 2022. Before we get started, there are two thi...

Do you want to make sure your email campaigns resonate with your audience and remain impactful in 2022? Then look no further and dive right in to this freshly updated Email Marketing Benchmarks report...

I love a good marketing hack. But not everything can be solved with a simple hack. Yes, there are tweaks that can improve email opens, clicks, and response rates. But one great email does not a marketing strategy make. To create a high-c...

It seems like everyone is launching a newsletter these days. And for good reason, newsletters are like written tv-shows in your inbox. Meaning, if you nail it — your newsletter becomes a part of someone's day, and something that individu...