Email marketing

The trick to writing any sales email is that you don't want it to read like a sales email. This one's a great example. There's few better ways to engage someone than to ask them for advice. People love giving advice. It's a chance to sho...

With the news that Apple Mail will block some email tracking in iOS15, there's been active concern in email marketing circles (and by that I mean #EmailGeeks Twitter) about what it means for our work. Specifically, Apple Mail will block ...

Even though the world looked different in 2020, subscribers’ tastes and preferences continued to shape and change elements of successful email design. Email design trends for 2021 suggest that people will be delighted to see newsletters ...

Every year nearly one in four of your email subscribers decide they don’t want your ecommerce emails anymore. It sucks to lose hard-won customer interest after you put in so much effort to build a great email list, especially when 40% of...

The first time I heard the term “sales funnel”, I thought I needed an MBA to understand it. When I started blogging in 2013, I didn’t know it would turn into the full-time business it’s become today. I just wanted a fun, creative outlet ...