Email marketing

At 27, Chase Dimond is already considered a marketing veteran. In addition to overseeing the marketing teams of various companies, Dimond has also founded many of his own ventures, such as Soundjuice and ZenPup. His most recent company i...

Are you respecting the inboxes of your subscribers and potential customers? How often are you sending them emails? Do you respect their time and have data on when the best time is to send them an email? From my own experience, after read...

It’s hard to imagine where we as marketers would be without old Wendell there. And yet here we are—70 years later—still championing the importance of segmentation as one of the most important personalization tactics we call upon....

Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to the...

Hallelujah! You've seen the light and are now fully on board with email marketing. You've educated yourself on how valuable email marketing is. And if you haven't, here's a crash course: 60% of email marketers have received significant R...