Email marketing

200,000 subs. 2,000,000 total clicks. An average of 10 clicks per email recipient. The even more impressive numbers: +100% higher click rate (vs their 180-day average), +200% higher CVR (vs their 180-...

Whether it's a video ad or an email, storytelling is a powerful marketing tool because it helps software companies connect with their audiences on an emotional level by using a relatable experience. T...

Social media and search engine algorithms are drowning the voices of millions of creators, writers, and journalists. As a result, these people turned back to good ol’ email to grow and keep in touch w...

The subject line is the most important piece of copy you’ll write for your email marketing strategy. We don’t make this statement lightly. Body copy and CTAs are the meat and potatoes of your marketin...

Apple's "Think Different" campaign, which ran from 1997 to 2002, stands as one of the most iconic and successful marketing campaigns in corporate history. In the late 1990s, Apple was in dire straits,...