General
General marketing stuff that doesn't fall into a certain topic.
The best marketing ideas from the past 7 days
Marketing Ideas
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This week I found an AI fish tank going viral, physical gifts from OpenAI, and the smartest website footer I’ve seen all year. Let’s dive in. #1 This company added “ask AI what it thinks about us” but...
Exactly how we build and spend our marketing budget at Yonder
Marketing is Hard!
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I saw a marketer post their full budget breakdown on LinkedIn the other day and immediately wondered why I don’t see that more often. It’s almost as if resource allocation is a closely guarded trade s...
They wrote the rules of digital marketing... a century ago… before computers existed
Modern Marketing Digest
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Winston Churchill said "The farther backward you can look, the farther forward you are likely to see." Most "revolutionary" marketing strategies today were actually figured out nearly a century ago by...
9 takeaways from ‘This is Marketing’ by Seth Godin
Olivine
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The way we serve our tribe of early-stage founders is by understanding what makes up great marketing and curating the best strategies. This Is Marketing often tops the list of best marketing books and...
How to do marketing (if you're a solopreneur)
Dan Kulkov
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Hey, this is Dan. I noticed that most pre-profitable Solopreneurs struggle with the same problems. That’s why I wrote this self-help marketing guide. It’s not a silver bullet to start earning $100,000...