General

A marketing ecosystem is the term we use to refer to all the efforts pertaining to customer acquisition, reactivation and retention. It is comprised of 9 distinct, yet interdependent parts. We prefer ...

Every business needs to do customer support and doing it well is a fantastic way to stand out. So, why not work on an alternative to the big guys? Here's how I'd try to think, position, and make such ...

I believe that in 10 years, VR will be what smartphones are today. Ubiquitous and used daily. Here’s why. In 2012, the hardware used to make the first Oculus headsets finally made it possible for VR t...

Most musicians think like failed startups. Too much time creating. Not enough time promoting. When Lil Nas X dropped out of college to pursue music he didn’t create much. Instead, he lived on Twitter,...

Business success is all about the marketing, right? But what if marketers know far less about consumers' tech use than they think? We look up to them because they're so clever. They get hold of a product, create a story around it, and le...