General
General marketing stuff that doesn't fall into a certain topic.
What a drug cartel can teach you about marketing
Mental Weapons
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There is a show on Netflix called Ozark (it’s on Season 4, so if you haven’t heard of it, please remove yourself from under that rock.) The premise of the show is based around a financial advisor from...
Marketing about power and with power
Seth Godin
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Often overlooked is the decision every marketer makes about how they will treat the issue of power (asymmetrical or not) in their marketing. Consider insurance. Companies like Allstate don't market th...
A hype-free overview of web3 marketing
Reforge
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As marketers, we are part of a select group that is constantly staying on top of the latest trends, tactics, and channels. Every time a new channel emerges, marketers are some of the first users to fi...
3 beliefs that will change B2B marketing forever
Jason Bradwell
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Most B2B companies are dead in the water. At least that’s true if they haven’t updated their marketing playbook in the last 24 months. Thinks move fast these days and there are THOUSANDS of B2B organi...
The marketing ecosystem explained
Triple Whale
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A marketing ecosystem is the term we use to refer to all the efforts pertaining to customer acquisition, reactivation and retention. It is comprised of 9 distinct, yet interdependent parts. We prefer ...