General
General marketing stuff that doesn't fall into a certain topic.
Revealing the marketing plan behind my $70M business [Video]
Noah Kagan
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In this video, I reveal the exact marketing plan we’re using to grow @AppSumo so that you can copy some things we’re doing for your business and be inspired to scale your business to the next level....
5 mindset shifts for a privacy-focused marketing era
Ad Age
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We’re living in an era of seismic change for digital marketing. In addition to a migration to ecommerce that accelerated rapidly, there have been regulatory and platform privacy changes that advertisers must navigate. People should alway...
10 effective ways to promote your website
Webflow
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If a website is created on the web and it’s not linked anywhere, does anyone actually see it? Chances are, if you’re asking how to promote your website and you’re still in the early stages of your business, you’re worried that the only e...
Designing for, marketing to, and partnering with Gen Z [Podcast]
a16z
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Gen Z—those born between 1995 and 2010—now makes up 35 percent of the population and represent $143 billion dollars in spending power. This episode is all about how brands can better understand, collaborate with, and resonate with this h...
A playbook for paying down marketing debt
Helen Min
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Software developer Ward Cunningham coined the term “technical debt” in 1992 to describe what happens when programmers ship quick-and-easy code they plan to update later. “A little debt speeds development, so long as it is paid back promp...