General
General marketing stuff that doesn't fall into a certain topic.
A guide to marketing ops organization structures
Marketing Land
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Where should marketing operations sit within a business structure? A simple answer might be — with the marketing team. In practice, that’s not always the case. Listen to revenue and marketing operations specialist Kelly Jo Horton. “When ...
10 Business Tips From Some of the Most Successful People
Ashley Broadwater
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Sometimes I wish I could fast forward to the part of my life where I’m rich and successful. I have hope about the future, but the getting there part can be tiresome and disheartening. Many articles of mine have been rejected, even when I...
The Trends That Will Stay With Us And Change Marketing, Even After The Corona Is Gone
Forbes
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The Covid-19 pandemic has abruptly altered consumers’ behaviors and attitudes, upending brands’ marketing strategies and plans. Now, roughly eight months into the pandemic in the U.S., we are just beginning to gain a better understanding...
The ultimate guide to the creator economy
Antler
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220+ platforms that can help you turn your hobby into a paying profession. The COVID pandemic has propelled the Creator Economy into a new era, fuelled by the upward trend of people monetizing their passions to make a living. Last year, ...
What to Do as a Marketer When You’re Triggered
Adweek
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Unfortunately, violence against our POC communities happens more often than not--and mental health struggles because of it. I was triggered by the Boulder, Colo., shooting. My mind immediately regressed back to the Black Lives Matter pro...