General

Iris Shoor (@IrisShoor) is Founder & CEO at Oribi. She's a marketer turned CEO, and after two successful startups started Oribi (backed by Sequoia & TLV partners) to try and solve the marketing attribution and analytics problem for good....

Where should marketing operations sit within a business structure? A simple answer might be — with the marketing team. In practice, that’s not always the case. Listen to revenue and marketing operations specialist Kelly Jo Horton. “When ...

Sometimes I wish I could fast forward to the part of my life where I’m rich and successful. I have hope about the future, but the getting there part can be tiresome and disheartening. Many articles of mine have been rejected, even when I...

The Covid-19 pandemic has abruptly altered consumers’ behaviors and attitudes, upending brands’ marketing strategies and plans. Now, roughly eight months into the pandemic in the U.S., we are just beginning to gain a better understanding...

220+ platforms that can help you turn your hobby into a paying profession. The COVID pandemic has propelled the Creator Economy into a new era, fuelled by the upward trend of people monetizing their passions to make a living. Last year, ...