General

With companies like Sotheby’s opening up in Decentraland this clearly is something we as marketers should be paying attention too but for the first time since I started my career 10 years ago this is just something I don’t grasp. And I’m...

A blockbuster based on the greatest economic crisis in recent history can only be a crash course on behavioral economics, personal finance, macroeconomics, and the stock market. Sounds about right, eh? But that’s the amazing thing about ...

How do you define marketing effectiveness? Is it marketing that brings traffic to your website? Is it marketing that drives leads? Maybe it’s just marketing that drives quotable leads. In the end, marketing has to drive revenue. However,...

Marketing is really about how customer values translate into aspirations, insecurities, fears and motivations. Twenty years ago, in 1997, Steve Jobs told us, “Marketing is about values” He was right, of course. He was right about a lot o...

The MarketingProfs team convened a virtual roundup of marketing expert friends to get their take on trends and predictions that CMOs will need to be aware of to succeed in 2021. Here's what they predict. 1. A long-term approach is the Mi...