General

Marketing comes in a wide variety of flavors based on audience, media platform and business. Here are 72 Marketing Definitions to help you understand today’s evolving and dynamic marketplace. Therefore, it’s no surprise that marketers de...

I think I succeeded. In 2018, I started a networking event called LinkedIn Local Hamilton. I would have been happy to get 50 people in a room. One hundred attended, and then over 300 people attended my third event. The attendees transce...

I’ve left Hotjar to fight marketing bullshit full-time with Everyone Hates Marketers. After nearly four years of working on the podcast while at Hotjar (reaching nearly 1M downloads and making a lot of friends in the process), I am ready...

Although it might seem a simple task, content creation is not everyone’s cup of tea. To get their material viewed, liked, and shared, professional content creators have a deep knowledge of their market. They consider a lot of parameters ...

Over the past 20 years, it’s no secret that digital advertising has been the strongest business model on the Internet. Google and Facebook have grown their businesses on the back of digital advertising reaching $2.5+ trillion in combined...