General

I’ve been thinking a lot recently about Web3. Maybe you’re in the same boat. Or, maybe Web3 just looks like a typo. If you’re in the latter camp, and I was until recently, let’s start with a quick overview. The first generation of the we...

The MarketingProfs team convened a virtual roundup of marketing expert friends to get their take on trends and predictions that CMOs will need to be aware of to succeed in 2021. Here's what they predict. 1. A long-term approach is the Mi...

Marketing is really about how customer values translate into aspirations, insecurities, fears and motivations. Twenty years ago, in 1997, Steve Jobs told us, “Marketing is about values” He was right, of course. He was right about a lot o...

How do you define marketing effectiveness? Is it marketing that brings traffic to your website? Is it marketing that drives leads? Maybe it’s just marketing that drives quotable leads. In the end, marketing has to drive revenue. However,...

A blockbuster based on the greatest economic crisis in recent history can only be a crash course on behavioral economics, personal finance, macroeconomics, and the stock market. Sounds about right, eh? But that’s the amazing thing about ...