General

Where should marketing operations sit within a business structure? A simple answer might be — with the marketing team. In practice, that’s not always the case. Listen to revenue and marketing operations specialist Kelly Jo Horton. “When ...

Iris Shoor (@IrisShoor) is Founder & CEO at Oribi. She's a marketer turned CEO, and after two successful startups started Oribi (backed by Sequoia & TLV partners) to try and solve the marketing attribution and analytics problem for good....

While product managers may not build the actual product, they do produce something very tangible for a team: decisions. July 23 update: in retrospect and from feedback, this framework applies to any role, not just product management. The...

Employees used to swim in their own lane. That doesn’t work anymore. At all types of organizations, I’m seeing more high-performers get rewarded when they can handle projects end-to-end. If a normal marketer is an infantry soldier, these...

Are you considering your marketing plan of attack for the year ahead? Want to know the digital trends that could affect your campaigns? The team from Red Website Design share the marketing trends you need to know in this infographic. Her...