General

At the heart of it, marketing is about telling stories of what a product does for customers. How can it help them be more productive, connected, or entertained? Great marketing helps people envision w...

Over the last week I was asked about Retail Media by a senior journalist. It was a fascinating discussion. The quandary we’re looking at is the explosion in spend leading to a reduction in ROI. Essent...

These principles will TRANSFORM your marketing. Kipp and Kieran give you their top principles that will change your business and how you market. Learn why you need a distribution plan BEFORE you creat...

If you're an ambitious founder, there's a huge chance you might be a fan of Steve Jobs. Media loves him, founders love him, but could you damage your startup because you think you're him? I recently c...

Like most technologies, search engines are both good and bad at the same time. They’re good because they open up vast resources of information. Today, our ability to know things instantly would seem l...