General
General marketing stuff that doesn't fall into a certain topic.
How the economic hype cycle is impacting Retail Media
Marketing economics
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Over the last week I was asked about Retail Media by a senior journalist. It was a fascinating discussion. The quandary we’re looking at is the explosion in spend leading to a reduction in ROI. Essent...
The 7 “first principles” of marketing [Podcast]
Marketing Against The Grain
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These principles will TRANSFORM your marketing. Kipp and Kieran give you their top principles that will change your business and how you market. Learn why you need a distribution plan BEFORE you creat...
The Steve Jobs bias that's killing SaaS startups
Crewcharge
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If you're an ambitious founder, there's a huge chance you might be a fan of Steve Jobs. Media loves him, founders love him, but could you damage your startup because you think you're him? I recently c...
Think from first principles before you Google (or ask ChatGPT)
Inverted Passion
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Like most technologies, search engines are both good and bad at the same time. They’re good because they open up vast resources of information. Today, our ability to know things instantly would seem l...
How to create high-priced products that people are happy to pay for
Simona Hostakova
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A few weeks ago, I finished a book called “$100M Offers: How To Make Offers So Good People Feel Stupid Saying No” written by Alex Hormozi. The book became very popular, and currently, it has more than...