General
General marketing stuff that doesn't fall into a certain topic.
Creating a business versus creating art
Andy Johns
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When building a business, the customer comes first. When creating art, the customer comes last. I’ll explain. A business can only sustain itself if it has paying customers. Therefore, the way to build...
How great marketing “upgrades” people
Marketing Powerups
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At the heart of it, marketing is about telling stories of what a product does for customers. How can it help them be more productive, connected, or entertained? Great marketing helps people envision w...
How the economic hype cycle is impacting Retail Media
Marketing economics
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Over the last week I was asked about Retail Media by a senior journalist. It was a fascinating discussion. The quandary we’re looking at is the explosion in spend leading to a reduction in ROI. Essent...
The 7 “first principles” of marketing [Podcast]
Marketing Against The Grain
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These principles will TRANSFORM your marketing. Kipp and Kieran give you their top principles that will change your business and how you market. Learn why you need a distribution plan BEFORE you creat...
The Steve Jobs bias that's killing SaaS startups
Crewcharge
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If you're an ambitious founder, there's a huge chance you might be a fan of Steve Jobs. Media loves him, founders love him, but could you damage your startup because you think you're him? I recently c...