General
General marketing stuff that doesn't fall into a certain topic.
Value creation in the metaverse [Report]
McKinsey & Company
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This report examines the emergence of the metaverse: its history and characteristics, the factors driving investment, how consumers and businesses are using it today and may in the future, its value-c...
Marketing in the metaverse: An opportunity for innovation and experimentation
McKinsey & Company
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Talk of the metaverse has been ubiquitous over the past several months. In 2021, internet searches for the term increased by 7,200 percent. In December, Facebook rebranded itself as Meta, and CEO Mark...
CMO survey 2022: The changing customer
Iterable
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2022 has not been easy for brands. In a time of such uncertainty, it’s incredibly difficult for business leaders to chart a course for the long-term. But it’s not impossible. Armed with the right tool...
Marketing with direct mail: It's still here
The Email Marketers
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I usually like to stay on the email marketing highway with this blog, but surprise! It's time for a slight detour. Not ALL marketing strategy is conceived with email in mind (although of course email ...
David Ogilvy was a performance marketer
Michael Lorenzo
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My new boss, Max, likes to treat me really well - partly because he's a very nice guy and partly because he probably believes that investing in me will result in more Marketing Qualified Leads for Sil...