Lifecycle marketing

Marketers believe onboarding emails are a powerful tool for driving engagement. Everyone else thinks they're annoying and ineffective. The truth, as always, is a little more complicated. People, and d...

Building great self-serve product-led onboarding is hard. What is good onboarding? What patterns (templates, checklist, tips) should you use and why? How should success be defined? Since every product...

How do you create a long onboarding flow that doesn’t lose all your users? By using positive emotional nudges to reaffirm they’re in the right place. WTF is a positive emotional nudge? This is when yo...

I have a confession to make—I've been doubting the effectiveness of emails lately, specifically the onboarding series. You know, the kind that starts right after a customer signs up, aiming to boost a...

Sure, not all trials are good trials. But what about those trials that fit your ICP to a T? Why don't they activate and convert? The answer lies in whether you address the anxieties and obstacles tha...