Lifecycle marketing

Forty to 60% of users who sign up will never return to check out your product after that first experience. It’s a bloodbath. Yet, most users who sign up genuinely want to experience the product's valu...

There’s a magical land that exists for software and subscription-based businesses. It’s a land of gold, really, because it is here that the people are all cheery, everyone is productive, and the towns...

How do you know if a subscriber is due for a re-engagement campaign? In this episode, we talk to Tim Hart, senior email developer at Response Labs. You'll learn what incentives you can offer to reacti...

You might think your app offers an outstanding experience but let’s face it: you’re not the end user. Users might perceive things that are different from your expectations. Which begs the question: what are you doing to manage perception...

Talking to users is, for some people, one of the most intimidating things to do. It’s also one of the most important things to do and in this post, I’ll cover why and how to get started. To me, succee...