Lifecycle marketing

I have a confession to make—I've been doubting the effectiveness of emails lately, specifically the onboarding series. You know, the kind that starts right after a customer signs up, aiming to boost a...

Sure, not all trials are good trials. But what about those trials that fit your ICP to a T? Why don't they activate and convert? The answer lies in whether you address the anxieties and obstacles tha...

Forty to 60% of users who sign up will never return to check out your product after that first experience. It’s a bloodbath. Yet, most users who sign up genuinely want to experience the product's valu...

There’s a magical land that exists for software and subscription-based businesses. It’s a land of gold, really, because it is here that the people are all cheery, everyone is productive, and the towns...

How do you know if a subscriber is due for a re-engagement campaign? In this episode, we talk to Tim Hart, senior email developer at Response Labs. You'll learn what incentives you can offer to reacti...