Lifecycle marketing

Every good customer service professional knows that business is about more than closing a one-time deal. The best companies build mutually-beneficial relationships with customers that equate to a higher customer lifetime value — meaning,...

Thank you for choosing the Iterable blog. Please scroll to receive the requested information. K, that’s super boring, right? Unfortunately, language like that is common in transactional messaging. Transactional messaging refers to the tr...

It seems like more and more companies these days (particularly software as a service or product-based companies in tech) are hiring for "lifecycle marketers" instead of "email marketers." Which is great! It means that more companies see ...

Every customer that engages with an ecommerce store goes through the customer lifecycle. They may drop off at different points in that lifecycle, or they may carry through it and become loyal brand advocates. One of the best ways to help...