Paid ads

How do you scale paid media to drive more pipeline? How do you think about it in a framework that lets you build scale and grow the business faster? This post won’t get into tactical details and speci...

The ad industry’s dominance by “the duopoly” of Alphabet and Meta is set to continue for the foreseeable future. The joint hegemony of the corporate duo, formerly known as Facebook and Google, in an i...

Looking back on the past 3 years, from pre-Covid to post covid, the ‘good old days’ to the post-iOS hellscape, there is one constant in paid media. There are no playbooks. If you spend time developing...

I recently landed on a reporting format that I've gotten tons of positive feedback from my team as well as the consultancy clients that I work with outside of Thesis. It's truly nothing fancy, but if ...

Average cost per click (CPC) is top of everyone’s mind – the lower the CPC, the more clicks you can fit into your budget. There have been several questions about how to lower average CPCs. Today’s Ask...