Paid ads

Summer is here and shoppers are reinventing themselves for the season. That means they are more open than ever to switching brands or being tempted by Summer sales and promos. YOLO, as the kids say…🤓...

Busy? No? Good, get in. We’re going on a quest to make the perfect Facebook ad. “Being advanced means never not doing the basics,” says the muscular business bro Alex Hormozi. In the quest to make the...

Over the years, I’ve written on this very substack about different steps involved in developing good advertising. First, you have to know your audience and generate messaging and scripts. Then, at som...

They say keep your friends close and your enemies closer. Now in the online advertising world, your competitors aren’t exactly your enemies (unless you take life way too seriously and in which case yo...

From how-to tutorials for homemade candles to behind-the-scenes footage of food trucks, we've seen small businesses leverage TikTok to tell their stories and build community. For small business owners...