Paid ads

You’re working on a new ad campaign for your travel agency, but can’t decide whether to focus your ads on: 1) Top destinations and the experiences people can have there, or 2) The benefits and feature...

Google Ads seems to be rolling out full placement reporting for the Search Partner Network (SPN). This is a feature advertisers have been begging and praying for, for probably 20 years now. You will b...

There's a meme, particularly virulent in educated circles, about how advertising works — how it sways and seduces us, coaxing us gently toward a purchase. The meme goes something like this: Rather tha...

All you need is ONE VSL to make MILLIONS! Peter Kell has made hundreds of 'em... And today, he's here to save you years of trial and error... In this interview, Peter tells ALL about how to make kille...

Ever been in that meeting where the client's like "Let's just put ALL our features in this one ad!" and your soul just... leaves your body? The meme that inspired this post shows a frankenstein car, m...