Product marketing
Positioning vs strategy vs vision
April Dunford
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Positioning, Strategy and Vision are connected business concepts but the relationship between the three things is frequently misunderstood. I've seen some folks describe the relationship between the t...
Competitive positioning in the age of ChatGPT
Product Marketing Alliance
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Competitive positioning has always been central to product marketing. Whether you work in a sales-led org or a product-led growth (PLG) motion, good positioning means buyers immediately understand wha...
Linear’s path to product-market fit: Quality and craft > speed and scale
First Round Review
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“My design philosophy has always been that you should design something for someone. It's hard — impossible even — to design something really good for everyone,” says Karri Saarinen. That credo has als...
The core skills for product marketing in 2030
The Product Marketing Drop
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Product marketing is evolving fast. AI, shorter product cycles, and shifting expectations are changing where PMMs spend their time - and what skills create the most impact. So, I built this map. It’s ...
Your pricing is (probably) broken
Growth Unhinged
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In just the past few weeks I’ve met with three dozen software founders, and the topic of pricing and packaging inevitably came up in nearly every conversation. The businesses included mature SaaS comp...