Product marketing
Defining a North Star for everything PMMs do
Product Marketing Alliance
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Product marketing can cover almost anything, which makes it hard to know what to prioritize. A personal North Star helps PMMs focus on the work that actually moves the business.
Defining a North Star for everything PMMs do
Product Marketing Alliance
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A personal North Star helps PMMs prioritize when the role spans positioning, launches, and enablement. For this author, that principle is creating organizational clarity.
The guide to owning your category
Marketing Ideas
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The 1-word positioning move that claims a whole category
Competitive differentiation is poison
Ravi Mehta
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Why the most common strategic advice is pulling your focus to the wrong thing.
The forgotten GTM partner: Partner marketing
Product Marketing Alliance
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Partner marketing is the forgotten GTM partner. Learn why aligning product marketing and partner teams is essential for a unified strategy that delivers full customer outcomes.