Product marketing

Tomer London’s father gave him just one piece of career advice: don’t start your own business. “For forty years, my dad has owned a small clothing store in Haifa, Israel, where I grew up. From a young...

The MVP is not dead. But “it works great” is not special anymore. A few years ago, shipping software was expensive and slow. In that world, minimum viable was a power move. Build the smallest thing, s...

Last month, I had 8 intro calls with founders. Most of them had a solid product. Some even had decent traction. But when I asked: “What are you building?” More than half gave me a 3-minute explanation...

For this issue, I partnered with Maximilian Fleitmann, founder of Magier - a leading design-as-a-service agency for Startups and reviewed 6 SaaS/AI homepages. The teardown includes: Attio, Clay, Jimo,...

If you’ve ever been the only PMM or the only marketer, you know the drill: Sales wants enablement and air cover to close deals. Product wants better messaging and positioning to justify capabilities. ...