Product marketing

I don’t like the traditional target market definition that focuses on demographics and firmographics: We sell to small businesses in the UK. Our fast-casual restaurant appeals to college students and ...

Every company I have ever worked with has struggled to make their awesomeness obvious. I’ve watched startup founders, after working for weeks on a pitch, field a dozen variations on the question “So,...

When you’re just starting, your product is usually focused. It does one or two jobs well. And that’s exactly how it should be. But as your product grows, so do its capabilities. It starts to solve mor...

This is a simple but effective process for building knowledge through interviewing (potential) customers that I’ve employed multiple times in the past 16 years. This system led to rejecting some start...

While AI is transforming pricing models, one thing remains consistent: SaaS discounting. We analyzed over 500 SaaS pricing pages and found that most companies still rely on a small set of tried-and-tr...