Product marketing
How to prove your impact as a solo PMM (even when nothing is defined)
Product Marketing Alliance
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If you’ve ever been the only PMM or the only marketer, you know the drill: Sales wants enablement and air cover to close deals. Product wants better messaging and positioning to justify capabilities. ...
Vercel’s path to product-market fit: From open-source project to billion-dollar business
First Round Review
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Guillermo Rauch, raised in Buenos Aires and fascinated by computers since age 7, taught himself to code and moved to San Francisco at 18. His company, Vercel — the frontend cloud service behind open-s...
Positioning vs strategy vs vision
April Dunford
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Positioning, Strategy and Vision are connected business concepts but the relationship between the three things is frequently misunderstood. I've seen some folks describe the relationship between the t...
Competitive positioning in the age of ChatGPT
Product Marketing Alliance
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Competitive positioning has always been central to product marketing. Whether you work in a sales-led org or a product-led growth (PLG) motion, good positioning means buyers immediately understand wha...
Linear’s path to product-market fit: Quality and craft > speed and scale
First Round Review
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“My design philosophy has always been that you should design something for someone. It's hard — impossible even — to design something really good for everyone,” says Karri Saarinen. That credo has als...