Product marketing

It’s impossible to pinpoint one single product marketing skill that’s the most important among recruiters because needs vary. While some are building the product marketing function from the ground up,...

I’ve chatted with several tech founders with a common itch. They were looking for someone who could help them identify their sweet-spot customer segment, articulate why they were the best product for ...

Messaging is the foundation for most of your sales & marketing assets. Messaging is one of the key elements of a powerful go-to-market strategy. Positioning lays the foundation for your messaging. And...

Hi, I’m Henry, and today, I’ll break down the three essential metrics every Product Marketing Manager (PMM) should focus on to drive success. Let’s dive in! 1. Brand Awareness: Brand awareness is all ...

Coming from product marketing roles at diverse B2B SaaS companies ourselves, we crowdsourced our teams’ advice for this post. As much as product marketing looks different at every company stage, all o...