Product marketing

When most people think about data-driven personas, they're like: “Oh, that's something that's going to take forever. We've got to do one of those sessions with the post-it notes and all of that.” A lo...

Today’s customer meetings for enterprise look nothing like they did 10 years ago. Forrester reports that 62% of B2B buyers today will get to a vendor shortlist based solely on online research. Armed w...

Let me just begin by saying, I have never officially held a title that had 'Product Marketing' in the name. So, why this post? Because I truly believe in the thought by Shane Parrish - Writing is ofte...

Most of what I write on this blog is me trying to break down the “Big things” in product marketing in a way that beginners can understand and remember. Call me crazy, but if I’m called out of bed at 3...

In the early days of B2B software, it was common for companies to have functionality no one else had in their market. Differentiation was relatively easy. Just identify the benefit of a really importa...