Product marketing

Product Marketing Managers (PMMs) are in demand, particularly at technical startups. This wasn’t always the case—for the past decade everyone was obsessed with finding a “growth hacker.” But now founders are reaching out to ask: Where do...

Marketers at startups often find themselves in the role of jack/jill of all trades, and master of none. There's too much to do, and no time to focus on just one channel. But what if we said specializing early is the exact thing marketers...

Copious time, effort, and money are spent by companies when launching a new product. The build-up to unveiling the latest creation comprises a series of fundamental steps, with each playing a critical role in the success of the launch it...

As software has eaten the world, product has become the most important lever for a company's success. In the past, companies gained a strategic advantage by excelling in supply chains, logistics, manufacturing, and other operational capa...

9 out of 10 startups fail. Only a few exceptions will turn their idea into an extraordinary business that creates tremendous value and hits product-market fit. The right product execution is the essential instrument to leverage your limi...