Product marketing

Whenever we talk to founders about their first marketing hire they say “I need a product marketer.” But, if you ask what that means you get a different answer every time. Likely because product marketing means a range of things, and it v...

Product marketers are focused on understanding and marketing to customers and positioning their company to sell to potential customers. They drive demand and usage of products, which usually includes writing positioning and messaging, la...

In many design, product management, engineering, or even venture capital interviews and pitches, you’ll be assessed on a dimension called “product thinking,” sometimes also called “product sense.” If you’re a builder aspiring to create s...