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Product marketing

The three pillars of product decision making

Ravi Mehta
|
Product marketing
On June 24th, I participated in the #FirstPrinciples speaker series organized by Gojek. Below are my slides and notes from the talk. I discussed what I’ve learned about making great products. Making g...

Product positioning and the product marketing partnership

Casey Winters
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Product marketing
When you actually launch new products to customers (which many teams don’t do), product managers and designers that have focused on scaling issues and optimization have to flex a new type of cross-fun...

How to launch #1 on Product Hunt

Unusual Ventures
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Product marketing
Launching your startup in the right community is so important — the best startups do it multiple times on multiple forums. Airbnb famously launched three times, finally taking off at SXSW in 2008. Exe...

Loom’s product-led GTM playbook: How it became worth $1B

Foundation
|
Product marketing
Almost 60% of the total US workforce now work from home part-time or full-time. That’s a whopping 159% growth in 12 years. While it’s great to see many companies adopting the remote and hybrid work mo...

Step-by-step guide to product-market fit research

Daphne Tideman
|
Product marketing
Do you have Product-Market Fit (PMF)? If you aren’t sure, the answer, sadly, is usually no. Either way, there is no harm in checking. But how do you check? How do you start to improve your PMF? You do...
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