Product marketing

‍‍Notion is a productivity platform that blends all your workplace apps into a single platform, including team projects, wikis, and docs. Last valued at $10bn, Notion’s customers include teams at Amaz...

Homepages are notoriously hard to write. As companies grow, they expand in two different dimensions: 1) The product(s) get more and more features. 2) Marketing targets more and more segments. As engin...

You can charge much more than you think, if you reposition your value-proposition. Here’s how. Pricing is much more about positioning and perceived value than it is about cost-analysis and unconvincin...

One of the neat things about being a consultant is that I get to see patterns across dozens of companies that I didn’t see when I was an in-house exec. One pattern I have seen that holds companies bac...

Customer conversations are something all PMMs should be having and they’re the fastest way to create more effective marketing, IMO. So, let’s dive in. Forget Slack user groups, blasting a survey, or l...