Product marketing

Many companies think that positioning starts with choosing a market category because they believe it’s the most important part. In my positioning work with clients, teams sometimes become so obsessed...

It’s a fact—product marketing is cross-functional. How do you approach a new role knowing you’re going to work with and rely on a lot of teams in your organization? We’ve created a plan for your first...

It’s a SaaS-y world out there. You can rent a corner of the cloud to do just about anything for your business. But first, you need to find your best pick from the long list of vendors in [insert SaaS ...

It was the aughts, still the early days of tech. I was fresh out of college, struggling with nagging symptoms of imposter syndrome. I was a brand-new Product Marketer, and I was completely out of my d...

Homepages are a bit like Product Marketing Managers: everyone expects them to do everything. Founders want them to reflect their big vision (to impress investors). Product wants them to show off the c...