Sales
Why we record customer meetings (and you should too)
Grain
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At Grain, we record every customer meeting by default. And, it serves us well. Today, from product to design to sales, every team uses insights from recorded customer conversations to make informed de...
How to build a winning sales enablement strategy
Gong
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Sales training isn’t enough when you’re competing for enterprise sales. Great sales training programs will make your sales reps better sellers. But what you really want is to make them experts in sell...
5 reasons I never lose a sale and the one thing that determines the clients you get
Better Marketing
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I am not the best in the world at prospecting. That is a dignified way to say I suck at it. In fact, I detest that word. And because I have a long-term perspective to build things, my focus has always...
What is value selling?
Gong
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When your team is trying to close deals of a certain size with high-level clients, being a great salesperson may not be enough. Selling will only take your team so far. They’ll need to become consulta...
How to become an expert in sales in 10 minutes or less
Founder OS
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We love to make things complicated. It likely has to do with this psychological principle called “Labor Perception Bias.” Deep down we subconsciously associate value with the length of time it takes t...