SEO

The problem for most SEOs and writers is not knowing how to combine the power of copywriting with SEO best practices. This means sub-par titles and meta descriptions that get neither decent CTR, nor h...

Shopping SERPs have been looking more like a feed than ranked results for a while now. In December, I wrote about the integration of Google’s shopping tab into the main results for shopping queries in...

In this week's #SPQuiz, we asked our followers if they think that Google has reduced the amount of emphasis they place on-page content as a ranking factor in recent core updates. Read on to see what o...

Over the last week, I observed many arguments against digging deep into the 2,595 pages. But the only question we should ask ourselves is, “How can I test and learn as much as possible from these docu...

All the internet can talk about is Google's internal search documentation leak. I was a former PM on Google and saw some of this documentation back in 2016. This begs the question of whether these sig...