Social media
Influencer marketing 2.0
Digital Native
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A general truth on internet platforms is that smaller audience sizes have higher engagement rates. In other words, someone with 1,000,000 followers might average 1% engagement (likes + comments) on th...
How marketing on Reddit works (and how to do it right)
Sprout Social
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If you’re curious about marketing on Reddit, we totally understand why. After all, Reddit is the epicenter of all things viral online. With billions of visits per month and 430+ million active users, ...
The life of a social media manager
Socialinsider
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If it feels like everyone is on social media nowadays, it's just about true. The second pandemic year had massive implications for digital marketing - the online behaviors changed and new trends immer...
Twitter analysis: 19.42% of active accounts are fake or spam
SparkToro
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TL;DR – From May 13-15, 2022, SparkToro and Followerwonk conducted a rigorous, joint analysis of 44,058 public Twitter accounts active in the last 90 days. These accounts were randomly selected, by ma...
The future of social media management
Link in Bio
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In Link in Bio I talk a lot about building a more sustainable career path for people who work in social or want to work in social. It’s important that future generations of social media associates/man...