Social media

From new content formats to fluctuations in engagement, TikTok has gone through a lot of changes lately. With the platform becoming an increasingly powerful tool for businesses to promote their produc...

If Instagram’s best practices for a creator account are to use trending music, talk to the camera, post consistently, and tell a clear story—Emily Keegin has taken the opposite approach. That’s exactl...

It’ll come as no surprise that many of the Buffer team are active on most social media platforms. We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these netwo...

I love reality TV shows. And, in particular, I love reality TV shows about work. If Ice Road Truckers or Cake Boss or Million Dollar Listing is on, I am tuning in. They’ve got it all. Good drama (did ...

Ah, LinkedIn: the social platform that launched a thousand B2B content creators. Plenty of founders and marketers understand the importance of LinkedIn as part of their marketing mix—but putting it in...