Social media

The best social media campaigns all have one thing in common: They engage people and make them talk. Social media can be used to inspire, enrage, amuse, and sell loads of stuff. Even in what has basically become a pay-to-play channel, ma...

The 1st of October is officially making it into my 2020 highlights. It was on that Thursday that I decided to go live on YouTube for the first time. Overall, I’m happy with how I did and proud of myself for jumping miles outside my comf...

Our data shows that less-mature organizations use social for marketing only, while more mature organizations push social further. For many organizations, it’s not even a question: Marketers own social strategy. Always have, always will. ...

As it continues to grow its audience, riding on the back of the eCommerce boom, Pinterest has launched its first ever B2B ad campaign, which aims to better frame its expanding use case and highlight opportunities for marketers. As you ca...

You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the caption with “link in bio to read more.” If you’re running a brand Instagram account, this “link in bio” is essen...