Social media
4 elements of focus for social media marketers in the second half of 2023
Social Media Today
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We’re just past the midway point of the year, which means that it’s time to start planning your holiday campaigns, in order to maximize your efforts in the lead-up to the key spending season. And whil...
How to go viral on Twitter in 2023
GREG ISENBERG
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5 strategies that generate 20M/month of impressions for folks. Probably worth 30 seconds of your time: But first, disclosure: Not every tweet of yours needs to go viral. Sometimes I tweet knowing I’ll...
Who are brand Twitter trends for?
Link in Bio
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“Babe wake up the brand twitter accounts are being sooooo random.” The above tweet from Kelsey Weekman, Buzzfeed’s internet culture reporter, was referring to a specific trend but is basically evergre...
I remembered how awful it is to go viral
Garbage Day
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After Elon Musk launched the For You feed, my engagement on the platform tanked and I basically stopped posting on it. I would put out links to Garbage Day, they would get like 5-10 retweets (if that)...
2023 social media industry benchmark report
Rival IQ
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Bust out your pocket protectors and spectacles: it’s time for the 2023 edition of the Social Media Industry Benchmark Report! As usual, the report features tons of social media benchmarks and metrics ...