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Thursday, September 11, 2025
Going back to SEO strategy basics, five steps of the consumer buying process, the future of branding is generative, and more.

First you need an SEO strategy, not a GEO tool

The Future of SEO
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SEO
Many in the investor, media, and even marketing worlds believe that AI has transformed SEO into oblivion, and they could not be more wrong. They are prematurely hyping new tools that create massive FO...

The five steps of the consumer buying process: explained

Product Marketing Alliance
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Product marketing
Do you ever walk into a store, aimlessly fill the cart, and spend your hard-earned cash without a second thought? Sure, we may be susceptible to the odd impulse buy, but, overall, many of us focus on ...

Good writing

Paul Graham
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Copywriting
There are two senses in which writing can be good: it can sound good, and the ideas can be right. It can have nice, flowing sentences, and it can draw correct conclusions about important things. It mi...

The future of branding is generative

Let's talk branding
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Branding
I hesitated at first. Not because I didn’t believe in the tech—but because I wasn’t sure I wanted to build my brand around it. Was generative AI just another hype wave? Another metaverse? Another NFT ...

How to think like a genius (the map of all knowledge)

Dan Koe
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Productivity
The mark of a free individual is that they get what they want in life. This requires them to learn how to learn, how to earn, and how to think. The last one – how to think – is the most important beca...
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