Branding

Let’s start with a moment that wasn’t supposed to matter. I was in Guitar Center Hollywood with a client. It was loud and slightly chaotic, as one might expect. It smelled like old tube amps and 50 sh...

When determining brand positioning, a typical step is narrowing the brand’s focus. What is the one thing our brand stands for? This focus helps align marketing efforts and build consistent brand ident...

I hesitated at first. Not because I didn’t believe in the tech—but because I wasn’t sure I wanted to build my brand around it. Was generative AI just another hype wave? Another metaverse? Another NFT ...

At the dawn of the blogging era, Google had a wonderful product in Blogger. Almost every internet native who came of age then has used it. It was simple, easy to set up, and for the first time, it all...

There are limitations to every framework, especially the popular ones. You have to use them correctly to get your marketing work done. My personal take? Frameworks are often ruined by too many explana...