Branding

Intelligence builds systems. Emotion builds markets. The engineering is flawless, and the product is powerful. But the brand feels distant. Precision without emotion doesn’t build adoption; it builds ...

I stood in line for 2 hours last weekend. For a hat. A hat that says “thinking” on it. The line went around the entire block in NYC. I talked to probably 30 people while waiting. Founders from Austin....

In seventh grade, my basketball team went 0-15. We spent so much time obsessing over complex plays on the whiteboard that we forgot the basics: dribbling, passing, and shooting. I fear the design indu...

When vision at the top splinters, growth strategy loses focus, decisions drag, and culture weakens. The cracks start in the boardroom, but the damage ripples across your teams, customers, and investor...

I have more Apple boxes in my garage than I have Apple products in my office. This is a little embarrassing to admit, but I can’t get myself to throw them away. Those pristine white boxes with their p...