Branding

ABG took Reebok from $1.6B to $6B by letting it be a fashion brand with athletic credibility again. Adidas had starved it of shelf time and archive for 15 years.

Most companies settle for bland, uninspired communication. Without a clear POV, you blend in with the competition. To stand out, you need to take a stand.

Slapping AI on a product no longer gets buyers to pay attention. First Round's Arielle Jackson shows how Cursor, Clay, and Anthropic stand out when rivals share the same models.

Apple launched Apple Upgrade, a no-down-payment leasing program that pulls iPhone financing away from carriers. The move keeps the customer and the margin inside Apple's own stores.

Apple launched Apple Upgrade, a no-down-payment leasing program for iPhones, Watches, Macs, and iPads. The move recaptures carrier financing profits and turns hardware into recurring revenue.