Branding

If you are working on Brand Positioning for your brand, then you are in the right spot. What is a brand positioning strategy? A Brand Positioning Statement defines how your brand shows up in the marke...

Last weekend I had dinner with a friend who recently started a new role as a brand strategist at Apple (she’s amazing). She was telling me how little time is wasted on debating things like what makes ...

You know what I love most in a client? A challenging brief? Ambitious ideas? A chunky budget? Actually, no. It’s low expectations. If someone comes in demanding that their campaign goes viral in the f...

In a competitive, volatile digital era, creating a well-defined and robust brand is a hard step to avoid. Effective contemporary branding now extends beyond a catchy name and a stylish logo. Your bran...

Every founder wants their company to have a great brand, but few have the training to ensure it happens, and most have a desire for control that gets in the way. These 10 rules are meant to help found...