Branding
The natural laws of branding
Brandingmag
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I trust we can all agree now that branding doesn’t center around logos, advertising, and whatever else Mad Men conveyed to our friends and families. Branding is everything a business is and does, its ...
Making advanced technology feel human through thoughtful brand strategy
Motto
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Intelligence builds systems. Emotion builds markets. The engineering is flawless, and the product is powerful. But the brand feels distant. Precision without emotion doesn’t build adoption; it builds ...
What to do if your marketing sucks 📉
Marketing Ideas
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I stood in line for 2 hours last weekend. For a hat. A hat that says “thinking” on it. The line went around the entire block in NYC. I talked to probably 30 people while waiting. Founders from Austin....
Design has a "brand strategy" problem.
Branding Bullsh*t
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In seventh grade, my basketball team went 0-15. We spent so much time obsessing over complex plays on the whiteboard that we forgot the basics: dribbling, passing, and shooting. I fear the design indu...
Building a brand that fuels growth and strengthens culture at the executive level
Motto
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When vision at the top splinters, growth strategy loses focus, decisions drag, and culture weakens. The cracks start in the boardroom, but the damage ripples across your teams, customers, and investor...