Branding

Most founders and execs pride themselves on financial acumen. They understand investment principles and how compound interest builds wealth over time. Yet when it comes to brand building, these leader...

Only a fool would start writing a brand concept without doing the necessary homework. I will show you how to write a brand concept that uses the brand idea, consumer insights, functional and emotional...

Apologies in advance, as this one’s partially a rant. But scroll through social media - especially Instagram - and you’ll quickly notice something: almost everyone, from pop stars to brands to your be...

Rebranding is about keeping your brand in sync with your business. As your company grows, your brand should evolve with it—reflecting not just where you started but where you’re going. It’s about maki...

The Second Law of Thermodynamics states that the entropy (randomness) of the entire universe, as an isolated system, will always increase over time. This is rooted in the properties of heat: heat tend...