Branding

Today we have a special guest post. There have been a few guest posts here at AVC. Maybe a half dozen in total. One of my favorites was this one by JLM during the financial crisis of 2008/2009. But th...

All the major creative reports dropped this month—Pinterest Predicts, Canva’s Design Trends (in its second year), Adobe’s Creative Trends Forecast, and Red Antler’s State of Brand—and they’re all sayi...

Hear that? That ominous murmur in between *knock-brush* and jingle bells? It’s the sound of every exec saying “Can we do a Spotify Wrapped-style campaign by next week??” Godspeed—this post is for you....

I trust we can all agree now that branding doesn’t center around logos, advertising, and whatever else Mad Men conveyed to our friends and families. Branding is everything a business is and does, its ...

Intelligence builds systems. Emotion builds markets. The engineering is flawless, and the product is powerful. But the brand feels distant. Precision without emotion doesn’t build adoption; it builds ...